Italy Online Travel 2018: Key Developments

Italy Online Travel 2018: Key Developments Published November 2018 Analysts: Stanislas Feminier, David Juman, Karen Burka


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Rising consumer confidence and optimism in Italy – owing in part to a newly elected government – are fueling growth in the country’s travel industry. A record number of Italians vacationed with the country in summer 2018. At the same time, international investment and increased inbound tourism are driving strong gains in the hotel market, while the ailing air segment looks to rebound and reinvent itself. This publication presents a high-level summary of the Italian travel market, focusing on the need-to-know developments, trends and stories that are impacting the market now.

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For more on the dynamic European online travel marketplace, check out the following:

  • Introduction
  • Political change lifts confidence and holiday travel
  • Inbound tourism, investments boost hotel market
  • Air Italy looks to fuel ailing airline segment
  • Amid online shift, high street agents vital for tour operators
  • battles Airbnb, expands Italian rental listings
  • Methodology
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