Report Global Travel Market Report 2025

Global Travel Market Report 2025

Published:
October 2025
Research Type:
Report
Figures:
20
Segments:
Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Rail, Tours & Packages, Traditional Agencies & TMCs
Regions:
Asia Pacific, Europe, Latin America, Middle East & Africa, U.S. & Canada
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Summary

Fully recovered and shifting back towards growth dynamics, global travel gross bookings climbed to US$1.6 trillion in 2024 and are projected to approach $1.8 trillion by 2027. Fueled by digital adoption and steady leisure demand, this era of travel is defined by structural transformation on multiple fronts. Yet growth is far from uniform: while the established markets firmly hold on to their leads, emerging regions like the Middle East and Latin America are rising fast. Together, these trends signal an industry diversifying across markets, channels and consumer behaviors, creating both opportunities and challenges for stakeholders worldwide.

Phocuswright’s Global Travel Market Report 2024 provides comprehensive market sizing and projections from 2021-2027, including analysis of key segments, trends and distribution dynamics for six regions: North America (U.S. and Canada), Asia Pacific (APAC), Europe, the Middle East, Latin America (LATAM) and Eastern Europe. The content presented here is sourced in part from several Phocuswright publications, including the following:

Key questions answered by this research include:

  • How large is the global travel market today, and what growth is projected through 2027?
  • Which regions are leading travel gross bookings, and how do their growth patterns differ?
  • How quickly are travelers shifting from offline to online booking channels worldwide?
  • What role do suppliers vs OTAs play in digital distribution across air and hotel segments?
  • How are geopolitical, economic and policy changes shaping regional travel dynamics?
  • What long-term structural shifts, such as AI, sustainability mandates and blended travel, are defining the next phase of global travel?
Analysts
Stan Pawlow
Stan Pawlow
Coney Dongre
Coney Dongre