Research Topics Region: North America

U.S. and Canada Research

Explore Phocuswright's latest research on the U.S. and Canada including market overview and sizing, destinations, technology, and consumer trends.

    Waiting Longer: How Smartphones and Connectivity Continue to Impact Travel’s Digital Funnel
    ArticleWaiting Longer: How Smartphones and Connectivity Continue to Impact Travel’s Digital Funnel
    Published: December 2019
    When it comes to business planning and go-to-market strategies today, it’s not uncommon to hear the...
    Public Online Travel Roundup, 1H19
    ArticlePublic Online Travel Roundup, 1H19
    Published: October 2019
    Rough waters in the macro environment have rocked the boats of travel companies across the globe. They...
    U.S. Consumer Travel Report 2019 (Series)
    ReportU.S. Consumer Travel Report 2019 (Series)
    Published: July 2019
    A variety of factors influence where and how U.S. leisure travelers shop and book their trips. In...
    U.S. Consumer Travel 2019: Travel Product Consumption
    ReportU.S. Consumer Travel 2019: Travel Product Consumption
    Published: July 2019
    Although a smaller share of Americans traveled for leisure in 2018 compared to the previous year, some...
    U.S. Consumer Travel 2019: Shopping and Booking
    ReportU.S. Consumer Travel 2019: Shopping and Booking
    Published: July 2019
    Numerous factors impact where and how travelers shop. Travel product plays a role, and so does age. In...
    U.S. Consumer Travel 2019: Core Consumer Metrics
    ReportU.S. Consumer Travel 2019: Core Consumer Metrics
    Published: July 2019
    Each year, the U.S. leisure travel population fluctuates due to economic conditions as well as...
    Global Online Travel Overview 2019
    ReportGlobal Online Travel Overview 2019
    Published: July 2019
    Phocuswright’s Global Online Travel Overview 2019 provides and compares total and online travel gross...
    Destination Decision: How Travelers Choose Where to Go
    ReportDestination Decision: How Travelers Choose Where to Go
    Published: May 2019
    From perfectly filtered social media posts to heartfelt recollections of friends, visually stunning...
    Public Online Travel Roundup, Full Year 2018
    ArticlePublic Online Travel Roundup, Full Year 2018
    Published: May 2019
    Growth rates in the world of public online travel once again slowed in 2018, but remained in...
    Destination Selection Trends Among U.S. Travelers
    InfographicDestination Selection Trends Among U.S. Travelers
    Published: April 2019
    U.S. travelers only take a few leisure trips a year, but travel is rarely far from their minds. Mobile...
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