Research Topics
Region: North America
U.S. and Canada Research
Explore Phocuswright's latest research on the U.S. and Canada including market overview and sizing, destinations, technology, and consumer trends.
ArticleWaiting Longer: How Smartphones and Connectivity Continue to Impact Travel’s Digital Funnel
Published: December 2019
When it comes to business planning and go-to-market strategies today, it’s not uncommon to hear the...
ArticlePublic Online Travel Roundup, 1H19
Published: October 2019
Rough waters in the macro environment have rocked the boats of travel companies across the globe. They...
(1)/report_U-S-Consumer-Travel-Report-2019-Series.jpg "U.S. Consumer Travel Report 2019 (Series)")
ReportU.S. Consumer Travel Report 2019 (Series)
Published: July 2019
A variety of factors influence where and how U.S. leisure travelers shop and book their trips. In...
(1)/report_U-S-Consumer-Travel-2019-Travel-Product-Consumption.jpg "U.S. Consumer Travel 2019: Travel Product Consumption")
ReportU.S. Consumer Travel 2019: Travel Product Consumption
Published: July 2019
Although a smaller share of Americans traveled for leisure in 2018 compared to the previous year, some...
(1)/report_U-S-Consumer-Travel-2019-Shopping-and-Booking.jpg "U.S. Consumer Travel 2019: Shopping and Booking")
ReportU.S. Consumer Travel 2019: Shopping and Booking
Published: July 2019
Numerous factors impact where and how travelers shop. Travel product plays a role, and so does age. In...
(1)/report_U-S-Consumer-Travel-2019-Core-Consumer-Metrics.jpg "U.S. Consumer Travel 2019: Core Consumer Metrics")
ReportU.S. Consumer Travel 2019: Core Consumer Metrics
Published: July 2019
Each year, the U.S. leisure travel population fluctuates due to economic conditions as well as...
(1)/report_Global-Online-Travel-Overview-2019.jpg "Global Online Travel Overview 2019")
ReportGlobal Online Travel Overview 2019
Published: July 2019
Phocuswright’s Global Online Travel Overview 2019 provides and compares total and online travel gross...
(1)/report_Destination-Decision-How-Travelers-Choose-Where-to-Go.jpg "Destination Decision: How Travelers Choose Where to Go")
ReportDestination Decision: How Travelers Choose Where to Go
Published: May 2019
From perfectly filtered social media posts to heartfelt recollections of friends, visually stunning...
(1)/article_Public-Online-Travel-Roundup-Full-Year-2018.jpg "Public Online Travel Roundup, Full Year 2018")
ArticlePublic Online Travel Roundup, Full Year 2018
Published: May 2019
Growth rates in the world of public online travel once again slowed in 2018, but remained in...
InfographicDestination Selection Trends Among U.S. Travelers
Published: April 2019
U.S. travelers only take a few leisure trips a year, but travel is rarely far from their minds. Mobile...