Middle East Travel Market Report 2025

Summary

The Middle East travel market is undergoing one of the world’s most ambitious transformations, fueled by Vision 2030 initiatives, massive infrastructure investments and the success of global mega-events. Total gross bookings reached $101.2 billion in 2024, at 23% above pre-pandemic levels—and are projected to grow steadily through 2030. Digital channels are rapidly reshaping distribution, with online penetration expected to climb from 48% in 2024 to nearly 60% by 2028. Alongside luxury and experiential offerings, sustainability commitments and cultural reforms are redefining the region’s appeal, positioning destinations like Saudi Arabia, the UAE, Qatar and Egypt as global tourism powerhouses.

New in 2025, this Essentials report delivers top-level takeaways for the Middle East (the UAE, Saudi Arabia, Qatar and Egypt) travel market, featuring charts and analysis on the key trends, segment highlights and market sizing datapoints that matter most.