Latin America Travel Market Report 2025

Summary

Latin America’s travel industry entered 2025 as one of the world’s most resilient and fastest-evolving markets, outpacing GDP growth despite volatile currencies and uneven macro conditions. Brazil and Mexico continue to anchor the region, while Colombia, Chile and Argentina reveal the diversity of post-pandemic recovery stories. Digitalization is crossing a critical threshold: for the first time, more than half of all bookings will occur online in 2025. Further, as low-cost airlines, global hotel brands and OTAs consolidate power, Latin America’s next chapter will hinge on balancing growth, sustainability. With the rising expectations of younger, hyper-connected travelers, the region is reaching a critical sink-or-swim point in its medium-term market trajectory.

The Latin America travel market includes several key country markets: Mexico, Brazil, Colombia, Chile and Argentina. This report provides market sizing, projections and key segment analysis for the Latin America travel industry through 2028.