Germany Online Travel 2019: Key Developments

Germany Online Travel 2019: Key Developments Published November 2019 Analysts: Linda Schmidt, Ralph Merten, Karen Burka

 

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German airlines are facing key challenges on multiple fronts, including competition from foreign carriers, rising fuel prices and growing environmental activism that promotes other forms of travel instead of flying. In the accommodations segment, meanwhile, the hotel industry is stepping up its battle against OTAs and short-term rental sites such as Airbnb. This publication presents a high-level summary of the German travel market, focusing on the need-to-know developments, trends and stories that are impacting the market now.


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For more on the dynamic European online travel marketplace, check out the following (available now or coming soon):

  • Introduction
  • Airlines battered by economic, environmental trends
  • Blockchain puts TUI at digital forefront
  • Hotels spar with OTAs, sharing sites
  • Deutsche Bahn goes back to basics
  • Methodology
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