An eight-year Phocuswright veteran, Ms. Walsh contributes to a range of research efforts as author and editor, with recent publications including In-Destination Events, Attractions & Activities: Europe, U.S. Mobile Travel Report: Market Sizing and Consumer Trends, and U.S. Online Travel Traffic Report. Cathy joined Phocuswright in 2005 to launch The Phocuswright Research Subscription: Technology Edition (now The Innovation Edition). Formerly director, communications, Cathy continues to create marketing content to promote Phocuswright research and events. Cathy gained travel industry expertise as editor of the trade newsletter Travel Distribution Report, where she produced news and analysis on travel distribution and technology. She is a cum laude graduate of The University of North Carolina at Chapel Hill and received a M.A. in English from North Carolina State University, where her research focused on technology and culture.
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Areas of Research
Cathy's areas of expertise include online consumer technology, social networks, marketing and distribution strategy, and Internet trends, with a particular focus on emerging technologies.
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U.S. Consumer Travel Report 2019 (Series)
Category: Consumer Trends Published: July 2019 Analysts: Mark Blutstein, Cathy Walsh US $995A variety of factors influence where and how U.S. leisure travelers shop and book their trips. In addition, the share of Americans who travel for leisure shifts from one year to the next, as well as the...
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Global Online Travel Overview 2019
Category: Market Overview & Sizing Published: July 2019 Analysts: Cathy Walsh, David Juman US $1,295Phocuswright’s Global Online Travel Overview 2019 provides and compares total and online travel gross bookings for six regions: the U.S./Canada, Europe, Eastern Europe, Asia Pacific (APAC), the Middle...
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Bots: The Future of Brick and Mortar?
Category: Technology Innovation Published: May 2019 Analysts: Cathy WalshNumerous travel companies have launched chatbots and AI-powered virtual assistants over the past several years. Travel startups, suppliers and intermediaries have sought to capitalize on the popularity...
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Japan Online Travel 2019: Key Developments
Category: Market Overview & Sizing Published: March 2019 Analysts: Haruo Ushiba, Cathy Walsh, Coney Dongre, Deepak Jain, Maggie RauchFueled partly by a surge in inbound travelers with a strong preference for digital booking, online travel bookings in Japan are growing more than twice as fast as the overall travel market. In addition,...
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Travel Innovation and Technology Trends 2019
Category: Technology Innovation Published: March 2019 Analysts: Bob Offutt, Robert Cole, Michael Gerra, Cathy Walsh, Hollis Thomases, Norm RoseEach year, Phocuswright publishes an annual report that discusses the most significant technology-driven issues or developments that will shape travel distribution this year and beyond. This year we...