An eight-year Phocuswright veteran, Ms. Walsh contributes to a range of research efforts as author and editor, with recent publications including In-Destination Events, Attractions & Activities: Europe, U.S. Mobile Travel Report: Market Sizing and Consumer Trends, and U.S. Online Travel Traffic Report. Cathy joined Phocuswright in 2005 to launch The Phocuswright Research Subscription: Technology Edition (now The Innovation Edition). Formerly director, communications, Cathy continues to create marketing content to promote Phocuswright research and events. Cathy gained travel industry expertise as editor of the trade newsletter Travel Distribution Report, where she produced news and analysis on travel distribution and technology. She is a cum laude graduate of The University of North Carolina at Chapel Hill and received a M.A. in English from North Carolina State University, where her research focused on technology and culture.
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Areas of Research
Cathy's areas of expertise include online consumer technology, social networks, marketing and distribution strategy, and Internet trends, with a particular focus on emerging technologies.
(1)/article_Total-Immersion-in-Travel-Planning.jpg "Total Immersion in Travel Planning")
Total Immersion in Travel Planning
Category: Published: September 2019 Analysts: Cathy WalshAugmented reality (AR), virtual reality (VR) and the full spectrum of technologies that combine real and virtual worlds create intriguing possibilities for travel, tourism and hospitality. Over the last...
(1)/report_U-S-Consumer-Travel-2019-Core-Consumer-Metrics.jpg "U.S. Consumer Travel 2019: Core Consumer Metrics")
U.S. Consumer Travel 2019: Core Consumer Metrics
Category: Consumer Trends Published: July 2019 Analysts: Mark Blutstein, Cathy Walsh US $495Each year, the U.S. leisure travel population fluctuates due to economic conditions as well as personal factors. In 2018, not as many Americans traveled for leisure, but other indicators suggest...
(1)/report_U-S-Consumer-Travel-2019-Shopping-and-Booking.jpg "U.S. Consumer Travel 2019: Shopping and Booking")
U.S. Consumer Travel 2019: Shopping and Booking
Category: Consumer Trends Published: July 2019 Analysts: Mark Blutstein, Cathy Walsh US $495Numerous factors impact where and how travelers shop. Travel product plays a role, and so does age. In 2018, there were some clear shifts in traveler shopping and booking behavior. This report, part of...
(1)/report_U-S-Consumer-Travel-2019-Travel-Product-Consumption.jpg "U.S. Consumer Travel 2019: Travel Product Consumption")
U.S. Consumer Travel 2019: Travel Product Consumption
Category: Consumer Trends Published: July 2019 Analysts: Mark Blutstein, Cathy Walsh US $495Although a smaller share of Americans traveled for leisure in 2018 compared to the previous year, some travel segments clearly benefited from a shift in travel trends. A component of the U.S. Consumer...
(1)/report_U-S-Consumer-Travel-Report-2019-Series.jpg "U.S. Consumer Travel Report 2019 (Series)")
U.S. Consumer Travel Report 2019 (Series)
Category: Consumer Trends Published: July 2019 Analysts: Mark Blutstein, Cathy Walsh US $995A variety of factors influence where and how U.S. leisure travelers shop and book their trips. In addition, the share of Americans who travel for leisure shifts from one year to the next, as well as the...