Japan Online Travel 2019: Key Developments

Japan Online Travel 2019: Key Developments Published March 2019 Analysts: Haruo Ushiba, Cathy Walsh, Coney Dongre, Deepak Jain, Maggie Rauch


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Fueled partly by a surge in inbound travelers with a strong preference for digital booking, online travel bookings in Japan are growing more than twice as fast as the overall travel market. In addition, global OTAs including Expedia, Booking.com/Agoda and Ctrip/Trip.com are expanding their footprint in the country, further helping to drive online bookings. Meanwhile, suppliers and intermediaries in Japan’s rail space are introducing new technology to transform rail distribution and deliver a seamless trip planning, booking and riding experience. This publication presents a high-level view of the Japanese travel market, focusing on the need-to-know developments, trends and stories that are impacting the market now.

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And for more on the Asia Pacific online travel marketplace, check out the following (available now or publishing soon):

  • Introduction
  • Inbound visitors accelerate online travel growth
  • Global OTAs expand Japan footprint
  • New Minpaku law wreaks havoc on private accommodations
  • Tech moves poised to transform rail distribution
  • Methodology
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