Analyst Alice Jong

Alice Jong

Director, ResearchAlice Jong

New York, New York United States

Ms. Jong joined the Phocuswright team in June 2016. With a B.S. in finance from the University of Illinois at Urbana-Champaign, she started her career in banking but chose to transition to an industry she was passionate about, earning a M.S. in travel and tourism management at NYU. She's since held a series of positions with various travel organizations, including HeBS Digital, Singapore Tourism Board and Travelzoo, bringing extensive hands-on experience in digital marketing and travel to inform Phocuswright's global research. As a yoga enthusiast with a major case of wanderlust, she also serves as a part-time yoga teacher and loves to travel to any destination off the beaten path.

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Travel Research From Alice Jong

Loyalty Programs Revisited: Tapping Into Travel Credit Cards

Loyalty Programs Revisited: Tapping Into Travel Credit Cards

Category: Consumer Trends Published: April 2021 Analysts: Alice Jong US $399

Though consumer adoption of travel loyalty programs is high, the infrequency of travel can limit travelers' opportunities to earn points and perks. Travelers have turned to travel credit cards to be...

Loyalty Programs Revisited: Hotels, Airlines and OTAs

Loyalty Programs Revisited: Hotels, Airlines and OTAs

Category: Consumer Trends Published: March 2021 Analysts: Madeline List, Alice Jong US $399

Loyalty programs have attracted some of the most avid and experienced travelers. Airlines and hotels have been the most successful travel providers to recruit loyalty members, but what drives travelers...

Loyalty Programs Revisited: Key Metrics and the Impact of COVID-19

Loyalty Programs Revisited: Key Metrics and the Impact of COVID-19

Category: Consumer Trends Published: March 2021 Analysts: Mark Blutstein, Alice Jong US $795

Loyalty programs have been a part of travel since the early 1980s, offering travelers mileage-based points. The original idea was to use loyalty as a mechanism to entice and reward frequent travelers to...

U.S. Online Travel Agency Market Report 2020-2024

U.S. Online Travel Agency Market Report 2020-2024

Category: Market Overview & Sizing Published: January 2021 Analysts: Alice Jong US $795

Coming off a year of steady growth with rosy outlooks and big plans for 2020, U.S. online travel agency bookings plummeted as a pandemic brought the world to a standstill. OTAs suffered a steep 59% drop...

Public Online Travel Roundup, Full Year 2019

Public Online Travel Roundup, Full Year 2019

Category: Market Overview & Sizing Published: December 2020 Analysts: Madeline List, Alice Jong

Before 2020 proved to be a landmark year of struggle for OTAs and metasearch sites worldwide, 2019 seemed to signal its own period of challenge. Major players saw bookings increase, but experienced...

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