Analyst Alice Jong

Alice Jong

Director, ResearchAlice Jong

New York, New York United States

Ms. Jong joined the Phocuswright team in June 2016. With a B.S. in finance from the University of Illinois at Urbana-Champaign, she started her career in banking but chose to transition to an industry she was passionate about, earning a M.S. in travel and tourism management at NYU. She's since held a series of positions with various travel organizations, including HeBS Digital, Singapore Tourism Board and Travelzoo, bringing extensive hands-on experience in digital marketing and travel to inform Phocuswright's global research. As a yoga enthusiast with a major case of wanderlust, she also serves as a part-time yoga teacher and loves to travel to any destination off the beaten path.

Click here to download Alice's high resolution photo from the Phocuswright media gallery.

Travel Research From Alice Jong

Loyalty Programs Revisited: Key Metrics and the Impact of COVID-19

Loyalty Programs Revisited: Key Metrics and the Impact of COVID-19

Category: Consumer Trends Published: March 2021 Analysts: Mark Blutstein, Alice Jong

Loyalty programs have been a part of travel since the early 1980s, offering travelers mileage-based points. The original idea was to use loyalty as a mechanism to entice and reward frequent travelers to...

U.S. Online Travel Agency Market Report 2020-2024

U.S. Online Travel Agency Market Report 2020-2024

Category: Market Overview & Sizing Published: January 2021 Analysts: Alice Jong US $795

Coming off a year of steady growth with rosy outlooks and big plans for 2020, U.S. online travel agency bookings plummeted as a pandemic brought the world to a standstill. OTAs suffered a steep 59% drop...

Public Online Travel Roundup, Full Year 2019

Public Online Travel Roundup, Full Year 2019

Category: Market Overview & Sizing Published: December 2020 Analysts: Madeline List, Alice Jong

Before 2020 proved to be a landmark year of struggle for OTAs and metasearch sites worldwide, 2019 seemed to signal its own period of challenge. Major players saw bookings increase, but experienced...

A Year in Travel: Charting the Travel Industry's Path to Recovery

A Year in Travel: Charting the Travel Industry's Path to Recovery

Category: Consumer Trends Published: December 2020 Analysts: Alice Jong

This joint report by Tripadvisor and Phocuswright charts the shifting trends in traveler demand and behavior during 2020 in order to understand how the tourism industry's recovery could take shape in...

U.S. Meetings and Event Travel: Where They Work, Stay and Play

U.S. Meetings and Event Travel: Where They Work, Stay and Play

Category: Business Travel Published: November 2020 Analysts: Alice Jong, Lorraine Sileo US $795

The meetings and event industry has been a particularly hard-hit subset of the travel industry during the COVID-19 pandemic. This travel research report delves into the U.S. meetings and event...

Page 1 of 7