Analyst Mike Gerra

Mike Gerra

Technology AnalystMike Gerra

Keller, Texas United States

Mike is an experienced software technologist, strategist and business writer. He has a deep combination of business, analytical, technical and creative skills, gained in the IT travel and transportation industry. Mike possesses an extensive background in enterprise and consumer market and vendor research, competitive and emerging technology analysis, strategy development, solution design, product incubation and development, business consulting, and internal and external communications. He is currently a principal at MGerra Associates, which provides bespoken business and technical consulting services to travel industry clients. Previously, Mike held various positions at Sabre (marketing and strategy, product R&D), American Airlines (technology innovation, architecture, system design) and British Airways (operations research, system development). He holds three patents for his work integrating Internet and legacy computer systems. His experience embraces much of the information systems lifecycle: business case development, market research, product marketing, systems architecture, project management and planning, information modeling and system design and development. He holds a B.S. in psychology and computer science from the University of Leicester in the United Kingdom.

More from Mike Gerra

Curated Collection: Technology

Curated Collection: Technology

Category: Technology Innovation Published: October 2019 Analysts: Michael Gerra, Cathy Walsh, Coney Dongre, Hollis Thomases, Michael Coletta, Bob Offutt US $1,500

This special collection of individual reports – curated by our team of analysts – represents Phocuswright’s most essential research, data and analysis on the key technology trends and developments...

Evolution of Air Distribution (Series)

Evolution of Air Distribution (Series)

Category: Technology Innovation Published: September 2019 Analysts: Michael Gerra US $795

Shifting market dynamics and technological advances have fostered new opportunities in airline distribution. New technologies, standards and solutions are opening the air travel distribution marketplace...

Evolution of Air Distribution: Challenges and Future Insights (Part 4)

Evolution of Air Distribution: Challenges and Future Insights (Part 4)

Category: Technology Innovation Published: September 2019 Analysts: Michael Gerra

IATA’s New Distribution Capability (NDC) and ONE Order initiatives hold significant long-term promise for airlines and their partners to reimagine product distribution, merchandising and order...

Evolution of Air Distribution: New Distribution and Retailing Models (Part 3)

Evolution of Air Distribution: New Distribution and Retailing Models (Part 3)

Category: Technology Innovation Published: September 2019 Analysts: Michael Gerra

Until recently, the distribution of airline products remained mostly in the hands of third parties such as global distribution systems and travel agencies. But many airlines now recognize the benefits...

Evolution of Air Distribution: Industry Segment Perspectives (Part 2)

Evolution of Air Distribution: Industry Segment Perspectives (Part 2)

Category: Technology Innovation Published: September 2019 Analysts: Michael Gerra

Air travel distribution is a complex ecosystem of suppliers, aggregators, resellers and buyers, cooperating and competing for a share of the traveler’s attention and wallet. While all these industry...

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