Ms. Rauch first encountered Phocuswright at a conference at Beijing, two years into her five working in China, and officially joined the team shortly after returning to the U.S. in 2012. She's an expert in market sizing for APAC and the U.S., in addition to a wide range of topics. Maggie has also spoken at conferences from the U.S. to Hong Kong and Singapore. She speaks Mandarin and spends months each year re-immersing herself in the fast-changing Chinese market.
A graduate of the magazine program at Northwestern University's Medill School of Journalism, Maggie's introduction to the travel business came over several years working as a travel trade editor in New York. Among her hobbies is coaching youth sports (basketball, swimming and water polo) both in Brooklyn and her second home in Southwest China.
China Travel Market 2020-2024: By the Numbers
Category: Market Overview & Sizing Published: March 2021 Analysts: Maggie RauchChina is the world's second-largest travel market, and among all major markets, it may have the clearest near-term future. Since spring 2020, coronavirus case rates in the country have consistently...
China Travel Market Report 2020-2024
Category: Market Overview & Sizing Published: March 2021 Analysts: Maggie Rauch US $795China is Asia's largest and the world's second-largest travel market. The country also has one of the world's most robust domestic travel markets, which has allowed it to remain relatively healthy as...
U.S. Airline Market Report 2020-2024
Category: Market Overview & Sizing Published: January 2021 Analysts: Maggie Rauch US $795The COVID-19 pandemic eviscerated travel in 2020, and the airline segment was certainly no exception. Second quarter air bookings dove a staggering 91% compared to 2019, and the segment was projected to...
China Travel Market Update 2020
Category: Market Overview & Sizing Published: September 2020 Analysts: Maggie Rauch US $495Before it had an official name, or was even designated as an international health crisis, COVID-19 ravaged the Chinese city of Wuhan. The coronavirus brought travel in China to a near halt in late...
The New Global Traveler: Discovering the Impact of Technology
Category: Technology Innovation Published: March 2020 Analysts: Coney Dongre, Mark Blutstein, Alice Jong, Maggie Rauch US $795Phocuswright’s The New Global Traveler: Discovering the Impact of Technology investigates travelers’ tech attitudes and behaviors throughout the trip life cycle and examines how they differ in seven...