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Ms. Rauch first encountered Phocuswright at a conference at Beijing, two years into her five working in China, and officially joined the team shortly after returning to the U.S. in 2012. She's an expert in market sizing for APAC and the U.S., in addition to a wide range of topics. Maggie has also spoken at conferences from the U.S. to Hong Kong and Singapore. She speaks Mandarin and spends months each year re-immersing herself in the fast-changing Chinese market.
A graduate of the magazine program at Northwestern University's Medill School of Journalism, Maggie's introduction to the travel business came over several years working as a travel trade editor in New York. Among her hobbies is coaching youth sports (basketball, swimming and water polo) both in Brooklyn and her second home in Southwest China.
China Travel Market Update 2020
Category: Market Overview & Sizing Published: September 2020 Analysts: Maggie Rauch US $495Before it had an official name, or was even designated as an international health crisis, COVID-19 ravaged the Chinese city of Wuhan. The coronavirus brought travel in China to a near halt in late...
The New Global Traveler: Discovering the Impact of Technology
Category: Technology Innovation Published: March 2020 Analysts: Coney Dongre, Mark Blutstein, Alice Jong, Maggie Rauch US $795Phocuswright’s The New Global Traveler: Discovering the Impact of Technology investigates travelers’ tech attitudes and behaviors throughout the trip life cycle and examines how they differ in seven...
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U.S. Airlines 2019: Market Sizing and Landscape
Category: Market Overview & Sizing Published: March 2020 Analysts: Michael Gerra, Maggie Rauch US $1,250While the U.S. airline market has proven resilient over the past decade, annual passenger revenue growth was projected at less than 1% for 2019, a result of pressure on several fronts. Though U.S....
U.S. Airlines 2019: Key Developments
Category: Market Overview & Sizing Published: March 2020 Analysts: Michael Gerra, Maggie RauchSeveral key developments in air distribution reinforce the continuing trend toward airline retailing. These include sophisticated merchandising focused on unbundling/re-bundling of the core product;...
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Global Traveler Technology Special Project 2019
Category: Technology Innovation Published: October 2019 Analysts: Mark Blutstein, Alice Jong, Coney Dongre, Maggie RauchPhocuswright analysts present findings from the 2019 Global Traveler Technology Special Project.