Analyst Maggie Rauch

Maggie Rauch

Senior AnalystMaggie Rauch

New York, New York United States

Ms. Rauch first encountered Phocuswright at a conference at Beijing, two years into her five working in China, and officially joined the team shortly after returning to the U.S. in 2012. She's an expert in market sizing for APAC and the U.S., in addition to a wide range of topics. Maggie has also spoken at conferences from the U.S. to Hong Kong and Singapore. She speaks Mandarin and spends months each year re-immersing herself in the fast-changing Chinese market. 

A graduate of the magazine program at Northwestern University's Medill School of Journalism, Maggie's introduction to the travel business came over several years working as a travel trade editor in New York. Among her hobbies is coaching youth sports (basketball, swimming and water polo) both in Brooklyn and her second home in Southwest China. 

Travel Research From Maggie Rauch

China Online Travel 2019: By the Numbers

China Online Travel 2019: By the Numbers

Category: Market Overview & Sizing Published: August 2019 Analysts: Maggie Rauch

China’s travel market is Asia’s biggest by a wide margin. At US$165 billion in 2018 travel bookings, it accounts for 40% of the APAC market and outsizes the region’s number two (Japan) and number three...

Asia Pacific Online Travel Overview 2019

Asia Pacific Online Travel Overview 2019

Category: Market Overview & Sizing Published: April 2019 Analysts: Maggie Rauch, Deepak Jain US $1,495

Already the world’s largest regional travel market, Asia Pacific (APAC) continues to develop rapidly. Tourism infrastructure improvements, more advanced telecommunications and digital payments access...

Japan Online Travel 2019: By the Numbers

Japan Online Travel 2019: By the Numbers

Category: Market Overview & Sizing Published: March 2019 Analysts: Haruo Ushiba, Coney Dongre, Deepak Jain, Maggie Rauch

Japan remains the second-largest travel market in APAC, well behind China, but is more than three times the size of India as well as Australia/New Zealand (ANZ). Market growth will accelerate to nearly...

Japan Online Travel 2019: Key Developments

Japan Online Travel 2019: Key Developments

Category: Market Overview & Sizing Published: March 2019 Analysts: Haruo Ushiba, Cathy Walsh, Coney Dongre, Deepak Jain, Maggie Rauch

Fueled partly by a surge in inbound travelers with a strong preference for digital booking, online travel bookings in Japan are growing more than twice as fast as the overall travel market. In addition,...

Japan Online Travel Overview

Japan Online Travel Overview

Category: Market Overview & Sizing Published: March 2019 Analysts: Haruo Ushiba, Coney Dongre, Deepak Jain, Maggie Rauch US $995

While online travel bookings in Japan are advancing rapidly, offline channels, including traditional retail agencies, remain vital and captured nearly six in 10 bookings in 2018. Both the air and hotel...

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