Maggie Rauch

China’s travel market is Asia’s biggest by a wide margin. At US$165 billion in 2018 travel bookings, it accounts for 40% of the APAC market and outsizes the region’s number two (Japan) and number three (Southeast Asia) markets combined. This report provides current data, charts and analysis on China’s travel market, with sizing and projections from 2016-2022.

Already the world’s largest regional travel market, Asia Pacific (APAC) continues to develop rapidly. Tourism infrastructure improvements, more advanced telecommunications and digital payments access are all fueling travel bookings growth, and the online share of travel revenue is advancing quickly. This report presents findings on the Asia Pacific leisure travel market, with sizing and projections from 2016-2022.

Japan remains the second-largest travel market in APAC, well behind China, but is more than three times the size of India as well as Australia/New Zealand (ANZ). Market growth will accelerate to nearly 6% in 2020 due in part to Tokyo’s hosting of the Summer Olympics, before experiencing a correction in 2021. This report provides current data, charts and analysis on Japan’s travel market, with sizing and projections from 2016-2022.

Fueled partly by a surge in inbound travelers with a strong preference for digital booking, online travel bookings in Japan are growing more than twice as fast as the overall travel market. In addition, global OTAs including Expedia, Booking.com/Agoda and Ctrip/Trip.com are expanding their footprint in the country, further helping to drive online bookings. Meanwhile, suppliers and intermediaries in Japan’s rail space are introducing new technology to transform rail distribution and deliver a seamless trip planning, booking and riding experience. This publication presents a high-level view of the Japanese travel market, focusing on the need-to-know developments, trends and stories that are impacting the market now.

While online travel bookings in Japan are advancing rapidly, offline channels, including traditional retail agencies, remain vital and captured nearly six in 10 bookings in 2018. Both the air and hotel segments will see a continued shift toward online through 2020, fueled by investments into supplier-direct platforms and partnerships with OTAs. This report provides a top-level overview of Japan’s travel market, including background, key characteristics, market structure and major players in each segment.

Online travel in Australia-New Zealand is forecast to grow nearly 50% faster than the overall travel market, expanding 6-8% annually through 2022. While both suppliers and OTAs are helping to grow the overall online pie, online gains will be dominated by OTAs, whose share of total travel bookings will rise to 15% in 2022. This report provides current data, charts and analysis on the Australia-New Zealand travel market, with sizing and projections from 2016-2022.

Both Australian and New Zealand have strong destination appeal, and a record number of international tourists is fueling heavy competition in the air segment. Meanwhile, a seven-year alliance between Air New Zealand and Virgin Australia ended in October 2018, and new partnerships and carriers look to pick up the slack, particularly in the lucrative trans-Tasman market. This publication presents a high-level view of the Australian-New Zealand travel market, focusing on the need-to-know developments, trends and stories that are impacting the market now.

Improved performance for airlines – driven by a steady economy, increased traveler movement and the strengthening of local currencies – propelled the Australia-New Zealand travel market to grow a projected 5% in 2018. With online penetration of 44% in 2018, ANZ is one of the most mature online travel markets in Asia Pacific, though offline travel agencies remain a critical channel for complex leisure itineraries and packages in addition to business travelers. This report provides a top-level overview of the Australia-New Zealand travel market, including background, key characteristics, market structure and major players in each segment.

The total U.S. travel market is projected to expand a healthy 5% in 2018, while growth in online bookings continues to outpace the broader market. Although supplier websites are expected to grow slightly faster than OTAs, the balance between suppliers and intermediaries will remain unchanged through 2022. For suppliers and intermediaries alike, mobile transactions represent the strong channel for growth. This market sheet provides quick and easy access to U.S. travel market sizing data from 2016-2022, including key sectors, segments and distribution channels.

The advent of basic economy fares has enabled full-service U.S. airlines to offer unbundled services and compete with LCCs more effectively. Offers continue to evolve as airlines try various bundles and combinations to see what gains traction. Therefore, the shopping and booking experience is now supported by richer content as airlines seek to differentiate their basic fare offerings and ancillaries. In 2018, ancillaries account for 12% of U.S. airlines’ passenger-related revenue, and this share is expected to continue trending upward. This report presents a high-level summary of the U.S. airline segment, focusing on the need-to-know developments, trends and stories that are impacting the market now.