Will Agentic AI Disrupt Travel Distribution?

Summary

After decades forecasting the future of travel technology, Phocuswright’s Norm Rose leaves the industry with a final vision: agentic AI will redefine the travel marketplace as profoundly as the internet once did. This analysis explores how autonomous AI agents, guided by digital identity and blockchain infrastructure, will soon book, service and personalize travel on travelers’ behalf. From the end of user interfaces to the rise of “Know Your Agent” protocols, Rose outlines the new rules of distribution in a post-interface world. Those who fail to prepare for this shift, he cautions, risk becoming the next generation of incumbents left behind.