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The New Age(nts): Impact of Generative AI on Company Operations
The New Age(nts) Trend Series is a series of online conversations hosted by Phocuswright exploring the...
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India’s OTAs: Superapps in the Making?
Phocuswright’s India’s OTAs: Superapps in the Making? examines the ever-dynamic Indian OTA sector,...
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The Future of the TMC
This article explores how travel operators are adapting to these developments and the potential for...
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Evolving Customer Journeys Transform Travel Marketing
The customer journey in travel marketing has transformed dramatically over time, reflecting broader...
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Evolution of Hotel Distribution: History and Background
This overview examines how business structures, technology and distribution strategies in the hotel...
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Shorter Trips, Lower Spend: Are U.S. Travelers Feeling the Pinch?
This article, based on Phocuswright’s U.S. Consumer Travel Report 2024, delves into the recent shift...
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Digital and Green: The Future of Travel Regulation
This article explores how travel operators are adapting to these developments and the potential for...
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What Google’s Cookie Reversal Means for Travel
Google's decision to reverse its plan to eliminate third-party cookies from Chrome offers a temporary...
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How the EU Digital Markets Act (DMA) Will Impact Travel
This research examines the impact of the EU Digital Markets Act (DMA) on the travel industry, focusing...
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The Labor Shortage Should Be Over, So Why Are We Still Worried?
The tourism and hospitality industry continues to grapple with a labor shortage, despite some recovery...
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CBDCs Are Coming: Is the Travel Industry (and the World) Ready?
As Bitcoin reclaims its zenith and the buzz around cryptocurrencies resurfaces, the travel industry...
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True Automated AI in Travel Is Coming
The landscape of generative artificial intelligence (GenAI) has profoundly shifted since the debut of...
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From Buzzword to Bottom Line: Keeping Pace With Gen AI in Travel
In 2023, generative AI (GenAI) took center stage in the travel industry, driving efforts to optimize...
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Green Dilemma: How Cutting Emissions Cuts Into Corporate Travel
Amidst the technological evolution of COVID recovery, sustainability has become a cornerstone, with...
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Who Owns the Customer? How About the Customers Themselves!
In the travel industry, the quest to "own the customer" through the collection of detailed profile and...
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At a Crossroads: Underappreciated Tech in Travel
Emerging technologies have undoubtedly revolutionized many industries, yet the travel industry has not...
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GenAI and Emerging Tech Use Among Travelers
This article is derived from the findings of Phocuswright’s 2023 consumer travel surveys in Europe,...
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Fintech in Travel: What’s New?
Fintech is changing the way travel is purchased and settled. While in and of itself, fintech touches...
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Travel Rewards vs. Loyalty – What’s the Difference?
This article addresses some key trends in the development of travel loyalty, with a focus on the...
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Future of the PNR: ONE Order vs. Order Management
IATA’s New Distribution Capability (NDC) initiative gives airlines and their partners a way to replace...
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