Research Topics
Article
Latest Research Article
Fintech and the Indian Online Travel Landscape
India’s travel market has undergone a dramatic transformation, driven by fintech innovation and the...
Read More
The New Age(nts): Impact of Generative AI Travel Distribution
The New Age(nts) Trend Series is a series of online conversations hosted by Phocuswright exploring the...
Read More
The New Age(nts): Impact of Generative AI on the In-Destination Experience
The New Age(nts) Trend Series is a series of online conversations hosted by Phocuswright exploring the...
Read More
The New Age(nts): Impact of Generative AI on Company Operations
The New Age(nts) Trend Series is a series of online conversations hosted by Phocuswright exploring the...
Read More
India’s OTAs: Superapps in the Making?
Phocuswright’s India’s OTAs: Superapps in the Making? examines the ever-dynamic Indian OTA sector,...
Read More
The Future of the TMC
This article explores how travel operators are adapting to these developments and the potential for...
Read More
Evolving Customer Journeys Transform Travel Marketing
The customer journey in travel marketing has transformed dramatically over time, reflecting broader...
Read More
Evolution of Hotel Distribution: History and Background
This overview examines how business structures, technology and distribution strategies in the hotel...
Read More
Shorter Trips, Lower Spend: Are U.S. Travelers Feeling the Pinch?
This article, based on Phocuswright’s U.S. Consumer Travel Report 2024, delves into the recent shift...
Read More
Digital and Green: The Future of Travel Regulation
This article explores how travel operators are adapting to these developments and the potential for...
Read More
What Google’s Cookie Reversal Means for Travel
Google's decision to reverse its plan to eliminate third-party cookies from Chrome offers a temporary...
Read More
How the EU Digital Markets Act (DMA) Will Impact Travel
This research examines the impact of the EU Digital Markets Act (DMA) on the travel industry, focusing...
Read More
The Labor Shortage Should Be Over, So Why Are We Still Worried?
The tourism and hospitality industry continues to grapple with a labor shortage, despite some recovery...
Read More
CBDCs Are Coming: Is the Travel Industry (and the World) Ready?
As Bitcoin reclaims its zenith and the buzz around cryptocurrencies resurfaces, the travel industry...
Read More.jpg?n=2980 "True Automated AI in Travel Is Coming")
True Automated AI in Travel Is Coming
The landscape of generative artificial intelligence (GenAI) has profoundly shifted since the debut of...
Read More
From Buzzword to Bottom Line: Keeping Pace With Gen AI in Travel
In 2023, generative AI (GenAI) took center stage in the travel industry, driving efforts to optimize...
Read More
Green Dilemma: How Cutting Emissions Cuts Into Corporate Travel
Amidst the technological evolution of COVID recovery, sustainability has become a cornerstone, with...
Read More
Who Owns the Customer? How About the Customers Themselves!
In the travel industry, the quest to "own the customer" through the collection of detailed profile and...
Read More
At a Crossroads: Underappreciated Tech in Travel
Emerging technologies have undoubtedly revolutionized many industries, yet the travel industry has not...
Read More
GenAI and Emerging Tech Use Among Travelers
This article is derived from the findings of Phocuswright’s 2023 consumer travel surveys in Europe,...
Read More