Research Topics
Article

Off the Beaten Path: How Technology Is Dispersing Tourism Demand
In spite of the travel restrictions associated with the pandemic, there remain tourism hotspots where...
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The State of Digital Advertising in Travel: Time for a Rethink
Striking the balance between perfectly-tailored products and maintaining high standards of privacy has...
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Air Merchandising and Retailing: Short-Term Survival and Long-Term Promise
Under the uncertainties of the past two years, some airlines have taken the opportunity to rethink...
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The Spectacular Rise (and Fall?) of SPACs in Travel
When deciding to go public, many travel companies weigh the pros and cons of a traditional IPO versus...
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Hotels: On the Path to Attribute-based Prosperity or Calamity?
Hotels have long struggled to capitalize on room rates. The old selling model, which relies on...
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Go Beyond Touchless and Strive for Frictionless Travel
While touchless interactions have eliminated the need for travelers to physically put their hands on...
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Road to 2030: The Future Travel Experience
The travel industry is due for significant change. The pace at which technological advancement unfolds...
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AI: What's Real and What's Not
There is no single technology that has more promise for true digital transformation of the travel...
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Preventing a Hospitality Identity Crisis
Hotels are currently facing a dilemma with their official status and online presence. With a lack of...
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The Decentralized Computing Future
Decentralized computing is one of the newest technological developments impacting the travel industry....
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Confronting Goliath: Big Tech Regulation and Travel
Big Tech has become a hot topic for debate, across all industries and dimensions of business. For the...
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The Business Side of NDC
The debate continues surrounding the utility and economic feasibility of New Distribution Capability...
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Traveler Health and Safety: Tech to the Rescue
As vaccinations rise, many businesses are re-entering the sphere of corporate travel opportunities,...
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For Real Recovery, Digitization is a Must
The global pandemic has negatively affected almost all industries, with travel being particularly hard...
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Health and Immunity Passports: Can Travel Get it Right?
In the midst of a global pandemic that has greatly restricted the ability to travel and caused many...
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End-to-End Touchless Journeys
As the travel industry continues to emerge from the COVID-19 pandemic, technologies that were once...
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Will Privacy Restrictions Help Democratize Digital Marketing?
Privacy legislation in Europe and the U.S. have altered the digital marketing landscape. These legal...
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A Year in Travel: Charting the Travel Industry's Path to Recovery
This joint report by Tripadvisor and Phocuswright charts the shifting trends in traveler demand and...
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The Accelerating Convergence of Voice, Visual Search and Mapping
The way consumers search for travel products and services is changing. Three types of technologies –...
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Will the Real 5G Please Stand Up
For years technologists have hyped the potential of 5G, the fifth-generation mobile network. In the...
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