Research Topics
Article

No Travel Experience Necessary: More Outsiders Enter the OTA Market
Non-travel brands, such as financial institutions, retailers and loyalty clubs must really want to get...
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Navigating the Digital Wave: Cruise Tech Post-COVID
If anything, positive came out of the pandemic for the cruise industry, it may be the acceleration of...
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Under the Influence: Social Media’s Role in Trip Planning and Inspiration
Travel is alive and buzzing in the social media ecosystem. Users, brands and influencers are all...
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Roundup: Web3 Is Proving Its Value in Travel
Following a long buildup-and-hype period, 2023 is proving to be a pivotal year for Web3: These...
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Green Travel Innovation Now (Yes, Now!)
The time for pondering and discussing what it means to be “green” in the travel industry is over. In...
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The Future of Social Media, Influencers and Social Commerce in Travel
A key goal of travel industry marketers is to build efficient, direct-to-consumer relationships by...
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How Blockchain Tokenization Will Transform the Travel Industry
Tokenization is a well-established concept: For twenty years, traditional applications surrounded...
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Autonomous Vehicles: When Will They Have an Impact?
Autonomous vehicles are an example of a futuristic concept that everyone knows will become reality...
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The State of Innovation in Corporate Travel 2022
Due to the pandemic, quarantines and remote working policies became the norm, slashing corporate...
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Cybersecurity in Travel Goes Beyond Technology
Cybersecurity is an issue for every company’s management, board, employees, customers and business...
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Self-Sovereign Identity: Unlocking Seamless Travel
As originally conceived, the internet was designed to connect networks of machines to share...
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How Is Travel Adapting to the Subscription Economy?
With travel on the rebound as the pandemic wanes, suppliers and intermediaries have had an opportunity...
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Help Wanted: How Travel Survives the People Shortage
When COVID lockdowns receded in early 2021, it was expected that frustrated travelers would return...
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The Fintech and Payment Revolution in Travel
Renewed drive for increased efficiency and a simplified, secure user experience as demands for the...
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Off the Beaten Path: How Technology Is Dispersing Tourism Demand
In spite of the travel restrictions associated with the pandemic, there remain tourism hotspots where...
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The State of Digital Advertising in Travel: Time for a Rethink
Striking the balance between perfectly-tailored products and maintaining high standards of privacy has...
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Air Merchandising and Retailing: Short-Term Survival and Long-Term Promise
Under the uncertainties of the past two years, some airlines have taken the opportunity to rethink...
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The Spectacular Rise (and Fall?) of SPACs in Travel
When deciding to go public, many travel companies weigh the pros and cons of a traditional IPO versus...
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Hotels: On the Path to Attribute-based Prosperity or Calamity?
Hotels have long struggled to capitalize on room rates. The old selling model, which relies on...
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Go Beyond Touchless and Strive for Frictionless Travel
While touchless interactions have eliminated the need for travelers to physically put their hands on...
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