The Connected Trip: Are We There Yet?
For decades, travel sellers and technology companies have fostered the idea of seamlessly connecting all elements of a traveler's trip through a unified process and itinerary. The concept is also attractive to consumers, as it can reduce complexity and friction throughout both the booking process and the travel experience itself. This article examines the state of progress toward realizing the connected trip, from the standpoint of key objectives and obstacles, stakeholders involved, and the benefits to travelers.
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