Scandinavia Online Travel 2019: By the Numbers
Note: The market sizing and analysis contained in this report were completed prior to the outbreak of COVID-19, the novel coronavirus that began in Wuhan, China and has since spread to countries worldwide. The virus will have a significant impact on global travel markets in 2020. Phocuswright is actively monitoring this highly dynamic situation, and will provide updates and/or publish new material as soon as possible.
Rising smartphone penetration rates, coupled with nearly ubiquitous internet access will translate to steady growth for Scandinavia’s online travel market over the next several years. Meanwhile, travel suppliers will gain online market share, as key players across segments ramp up their digital investments. By 2023, online supplier-direct gross bookings will account for 48% of the online market. This report provides current data, charts and analysis on the Scandinavian travel market, with sizing and projections from 2017-2023.
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