Scandinavia Online Travel 2019: By the Numbers
Rising smartphone penetration rates, coupled with nearly ubiquitous internet access will translate to steady growth for Scandinavia’s online travel market over the next several years. Meanwhile, travel suppliers will gain online market share, as key players across segments ramp up their digital investments. By 2023, online supplier-direct gross bookings will account for 48% of the online market. This report provides current data, charts and analysis on the Scandinavian travel market, with sizing and projections from 2017-2023.
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For more on the dynamic European online travel marketplace, check out the following (available now or coming soon):