Report Northeast Asia Travel Market Essentials 2025

Northeast Asia Travel Market Essentials 2025

Published:
December 2025
Research Type:
Report
Figures:
16
Segments:
Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & Packages
Regions:
Asia Pacific
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Summary

After emerging later than most regions from prolonged COVID-era border closures, Northeast Asia’s travel markets regained momentum in 2024 and moved into a more complex recovery phase in 2025. Gross travel bookings surpassed $50 billion for the first time in 2024, though growth slowed to 5% following the exceptional rebound of 2022-2023, with expansion expected to moderate further through the latter 2020s. Beneath the headline figures, recovery remains uneven across markets and segments, shaped by distinct demand structures, competitive pressures and evolving consumer behaviors. As governments reinvest in tourism and travel patterns grow more fluid, the region is entering a period of recalibration rather than simple rebound.

Please note: The Northeast Asia Travel Market Essentials 2025 is part of Phocuswright’s Asia Pacific Travel Market Report 2025 series. With the single purchase of this series, the following reports (available now or publishing soon) are automatically included at no additional cost:

Analysts
Gary Bowerman
Gary Bowerman