Japan Travel Market Essentials 2025

Summary

Japan’s travel market has transitioned from recovery to renewal. In 2024, inbound tourism surged to record highs on a weak yen, yet overall growth in U.S. dollars remained muted. The 2025 Osaka Expo fueled demand, but sustainability and regional dispersion dominate Japan’s next policy phase. Digital maturity is rising, though the country still lags peers in AI adoption, leaving ample room for further transformation through 2028.

Please note: The Japan Travel Market Essentials 2025 is part of Phocuswright’s Asia Pacific Travel Market Report 2025 series. With the single purchase of this series, the following reports (available now or publishing soon) are automatically included at no additional cost:

• Asia Pacific Travel Market Report 2025
• Australia-New Zealand Travel Market Brief 2025
• China Travel Market Essentials 2025
• India Travel Market Essentials 2025
• Japan Travel Market Brief 2025
• Northeast Asia Travel Market Essentials 2025
• Southeast Asia Travel Market Essentials 2025
• Asia Pacific Travel Market Data Sheet 2025 (subscribers only)