Report Southeast Asia Travel Market Essentials 2025

Southeast Asia Travel Market Essentials 2025

Published:
November 2025
Research Type:
Report
Figures:
14
Segments:
Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail
Regions:
Asia Pacific
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Summary

After years of record-setting rebound, Southeast Asia’s travel market has entered a new, more measured era. The post-pandemic surge gave way to stabilization in as competition intensified, costs rose and traveler priorities shifted toward value. Air connectivity remains the region’s growth engine, driven by low-cost carriers and expanding hubs in Indonesia, Singapore and Thailand. Meanwhile, hotels face slower gains amid rate volatility and supply pressures. Despite global uncertainty, the region’s $61.7 billion travel economy continues to evolve, fueled by digital adoption, cross-border infrastructure and the growing influence of Chinese platforms and investors.

Please note: The Southeast Asia Travel Market Essentials 2025 is part of Phocuswright’s Asia Pacific Travel Market Report 2025 series. With the single purchase of this series, the following reports (available now or publishing soon) are automatically included at no additional cost:

Analysts
Gary Bowerman
Gary Bowerman