Report China Travel Market Essentials 2025

China Travel Market Essentials 2025

Published:
September 2025
Research Type:
Report
Figures:
9
Segments:
Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & Packages
Regions:
Asia Pacific
US$595

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Summary

China’s vast travel market is navigating a paradox: booming demand alongside persistent pricing pressures. The overall market grew 5.5% in 2024 to $151.8 billion, closely tracking national GDP, yet widespread deflation and weak consumer confidence continue to hold back stronger momentum. Online bookings now account for nearly three quarters of revenue and will reach 82% by 2028, reflecting China’s position as a mobile-first travel economy. Meanwhile, OTAs are expanding aggressively, car rental is thriving, and hyper-fast rail projects promise to reshape domestic travel. Overall, future projections are cautiously optimistic, with outbound travel returning to pre-pandemic levels by 2025 and long-term growth tied to rising digital adoption and government-led stimulus.

Please note: The China Travel Market Essentials 2025 is part of Phocuswright’s Asia Pacific Travel Market Report 2025 series. With the single purchase of this series, the following reports (available now or publishing soon) are automatically included at no additional cost:

Analysts
Gary Bowerman
Gary Bowerman