France Online Travel 2019: Key Developments
Note: The market sizing and analysis contained in this report were completed prior to the outbreak of COVID-19, the novel coronavirus that began in Wuhan, China and has since spread to countries worldwide. The virus will have a significant impact on global travel markets in 2020. Phocuswright is actively monitoring this highly dynamic situation, and will provide updates and/or publish new material as soon as possible.
Though commercial and social unrest have hampered growth of the French travel market in 2019, the government is committed to attracting 100 million visitors by 2020. Still, key obstacles remain, including continuing challenges for flag carrier Air France/KLM, and a tour operator segment in turmoil following the collapse of market leader Thomas Cook. This publication presents a high-level summary of the French travel market, focusing on the need-to-know developments, trends and stories that are impacting the market now.
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