The New Global Traveler: Discovering the Impact of Technology

Summary

Phocuswright's The New Global Traveler: Discovering the Impact of Technology investigates travelers' tech attitudes and behaviors throughout the trip life cycle and examines how they differ in seven traveler source markets across the globe. The study targets travelers who took at least one leisure trip in the past 12 months and used the internet for planning and/or booking travel. Travelers from seven source markets were surveyed to understand their use of technology for travel and their perceptions of emerging technologies.

Also see: 

• Social Media in Travel Planning and Sharing
• Travel Activities: Planning and Booking Go Digital