Travel Activities: Planning and Booking Go Digital
Travel activities – the collection of tours, activities and attractions that destinations offer – have always been at the core of what turns a trip into an experience. But the methods that consumers use to research, shop for and purchase these activities have changed dramatically over time. Based on research that examines travelers' tech attitudes and behaviors in seven global markets, this report sheds light on the current state of travel activity planning and booking, in particular with respect to consumers’ use of technology at various stages.
Phocuswright fielded an online consumer survey targeting travelers in the U.S., France, Germany, the U.K., Japan, Indonesia and China. The survey was designed to reveal consumers' use of various technologies for travel and their perceptions of emerging tech.
- The New Global Traveler: Discovering the Impact of Technology
- Social Media in Travel Planning and Sharing
What is Open Access
An Open Access subscription provides company-wide access to the whole library of Phocuswright’s travel research and data visualization.Learn More
Curious? Contact our team to learn more:+1 860 350-4084 501 firstname.lastname@example.org
What is Open Access+
With Open Access+, your company gets access to Phocuswright's full travel research library and data visualization PLUS Special Project deliverables.Learn More