Social Media in Travel Planning and Sharing

Summary

From destination photos and videos to friends' trip posts and descriptions, social media platforms represent a powerful tool that can influence travelers throughout the trip life cycle. Based on research that examines travelers' tech attitudes and behaviors in seven global markets, this report sheds light on how social media impacts trip-planning, decision-making and more.

Phocuswright fielded an online consumer survey targeting travelers in the U.S., France, Germany, the U.K., Japan, Indonesia and China. The survey was designed to reveal consumers' use of various technologies for travel and their perceptions of emerging tech.

Also see:

• The New Global Traveler: Discovering the Impact of Technology
• Travel Activities: Planning and Booking Go Digital