Research Topics
Tours and Activities
Latest on Tours and Activities
Phocuswright's coverage of travel's third-largest segment includes everything from the experiences, activities, attractions and tours that travelers do in-destination and how they decide where to go, to the outlook for online intermediaries' and suppliers' attitudes toward online distribution.

ReportBeyond Climate Change: Cultural and Economic Sustainability in Travel
Published: January 2024
Phocuswright’s Beyond Climate Change: Cultural and Economic Sustainability in Travel is part of a...
Report

ReportCanada Consumer Behavior and Travel Market Report 2022-2026
Published: November 2023
Phocuswright’s Canada Consumer Behavior and Travel Market Report 2022-2026 provides a complete view of...
Report

Market Data SheetEastern Europe Travel Market Data Sheet 2023-2027
Published: July 2024
This data sheet provides quick and easy access to updated Eastern Europe travel market sizing data and...
Market Data Sheet

ReportFar From the Madding Crowd? The Truth About Overtourism and Dispersal
Published: December 2023
Phocuswright’s Far From the Madding Crowd? The Truth About Overtourism and Dispersal is part of a...
Report

Market Data SheetU.S. Travel Market Data Sheet 2023-2027
Published: April 2024
This data sheet provides quick and easy access to updated U.S. travel market sizing data and...
Market Data Sheet
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ReportSustainability Dissonance: What Travelers Say vs. What They Do (and What to Do About It)
Published: November 2023
Phocuswright’s Sustainability Dissonance: What Travelers Say vs. What They Do (and What to Do About...
Report

ReportU.S. Travel Market Report 2023-2027
Published: June 2024
Following the robust 2022 recovery, the U.S. travel market is still re-establishing travel normality,...
Report

ReportEurope Travel Market Report 2023-2027
Published: May 2024
Travel demand remained strong as ever for the European market in 2023. Achieving an impressive 20%...
Report

Market Data SheetEurope Travel Market Data Sheet 2023-2027
Published: June 2024
This data sheet provides comprehensive market sizing and projections for the Europe travel industry...
Market Data Sheet

ArticleHow Chinese OTAs Turned Around Three Years of COVID Isolation
Published: July 2023
Chinese travelers are back on the map. Three years of isolation ended on January 8, 2023. As China...
Article