Research Topics
Tours and Activities
Latest on Tours and Activities
Phocuswright's coverage of travel's third-largest segment includes everything from the experiences, activities, attractions and tours that travelers do in-destination and how they decide where to go, to the outlook for online intermediaries' and suppliers' attitudes toward online distribution.
ReportFar From the Madding Crowd? The Truth About Overtourism and Dispersal
Published: December 2023
Phocuswright’s Far From the Madding Crowd? The Truth About Overtourism and Dispersal is part of a...
Report
ReportU.S. Travel Market Report 2023-2027
Published: June 2024
Following the robust 2022 recovery, the U.S. travel market is still re-establishing travel normality,...
Report
.jpg?n=127&tr=w-337%2Ch-257%2Cfo-auto "Sustainability Dissonance: What Travelers Say vs. What They Do (and What to Do About It)")
ReportSustainability Dissonance: What Travelers Say vs. What They Do (and What to Do About It)
Published: November 2023
Phocuswright’s Sustainability Dissonance: What Travelers Say vs. What They Do (and What to Do About...
Report
Market Data SheetEurope Travel Market Data Sheet 2023-2027
Published: June 2024
This data sheet provides comprehensive market sizing and projections for the Europe travel industry...
Market Data Sheet
ReportEurope Travel Market Report 2023-2027
Published: May 2024
Travel demand remained strong as ever for the European market in 2023. Achieving an impressive 20%...
Report
ReportGlobal Travel Market Report 2024
Published: July 2024
Phocuswright’s Global Travel Market Report 2024 provides comprehensive market sizing and projections...
Report
ArticleHow Chinese OTAs Turned Around Three Years of COVID Isolation
Published: July 2023
Chinese travelers are back on the map. Three years of isolation ended on January 8, 2023. As China...
Article
ReportEurope Consumer Travel 2023: Major Markets Compared
Published: December 2023
This report is based on a comprehensive survey of U.K., France, Germany, Italy and Spain consumers who...
Report
ReportU.S. Consumer Travel Report 2023
Published: October 2023
Phocuswright’s U.S. Consumer Travel Report 2023 provides a snapshot of American travelers’ recent...
Report
ReportU.S. Travel Agency Landscape 2023
Published: January 2024
U.S. Travel Agency Landscape 2023 is part of a joint research project with Phocuswright and Travel...
Report
