Research Topics Tours and Activities

Latest on Tours and Activities

Phocuswright's coverage of travel's third-largest segment includes everything from the experiences, activities, attractions and tours that travelers do in-destination and how they decide where to go, to the outlook for online intermediaries' and suppliers' attitudes toward online distribution.

    End-to-End Touchless Journeys
    ArticleEnd-to-End Touchless Journeys
    Published: March 2021
    As the travel industry continues to emerge from the COVID-19 pandemic, technologies that were once...
    Article
    U.S. Packaged Travel 2019
    ReportU.S. Packaged Travel 2019
    Published: February 2020
    The U.S. packaged travel segment grew a marginal 1% in 2019, with growth curtailed by negative press...
    Report
    Canada Travel Market Report 2020-2024
    ReportCanada Travel Market Report 2020-2024
    Published: April 2021
    After experiencing a record-setting year for travel in 2019, the Canadian market faced significant...
    Report
    Destination Decision: How Travelers Choose Where to Go
    ReportDestination Decision: How Travelers Choose Where to Go
    Published: May 2019
    From perfectly filtered social media posts to heartfelt recollections of friends, visually stunning...
    Report
    Spain Travel Market Report 2020-2024
    ReportSpain Travel Market Report 2020-2024
    Published: January 2021
    The Spanish travel market was on track to grow in 2020, until the alarms began to sound at the end of...
    Report
    Leisure Traveler Sentiment in the COVID-19 Era
    ArticleLeisure Traveler Sentiment in the COVID-19 Era
    Published: June 2020
    The coronavirus outbreak prompted strict restrictive measures, including closures of borders, regions,...
    Article
    The State of Travel Startups 2019
    ReportThe State of Travel Startups 2019
    Published: September 2019
    Phocuswright has tracked the digital travel startup landscape for over a decade. During this time, the...
    Report
    Middle East Online Travel Overview 2019
    ReportMiddle East Online Travel Overview 2019
    Published: July 2019
    A winning combination of government investment, positive economic change and consumer affluence is...
    Report
    The State of Travel Startups 2020
    ReportThe State of Travel Startups 2020
    Published: November 2020
    Phocuswright has tracked the digital travel startup landscape for well over a decade, and innovation...
    Report
    Will Privacy Restrictions Help Democratize Digital Marketing?
    ArticleWill Privacy Restrictions Help Democratize Digital Marketing?
    Published: December 2020
    Privacy legislation in Europe and the U.S. have altered the digital marketing landscape. These legal...
    Article
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