Research Topics Tours and Activities

Latest on Tours and Activities

Phocuswright's coverage of travel's third-largest segment includes everything from the experiences, activities, attractions and tours that travelers do in-destination and how they decide where to go, to the outlook for online intermediaries' and suppliers' attitudes toward online distribution.

    U.S. Travel Agents: Optimism Abounds
    ReportU.S. Travel Agents: Optimism Abounds
    Published: February 2023
    Phocuswright has been researching the travel agency distribution landscape in the U.S. since 2006. Our...
    Report
    U.K. Travel Market Report 2022-2026
    ReportU.K. Travel Market Report 2022-2026
    Published: May 2023
    The U.K. continued its post-COVID recovery in 2022, with the reopening of international borders. The...
    Report
    Eastern Europe Travel Market Report 2022-2026
    ReportEastern Europe Travel Market Report 2022-2026
    Published: May 2023
    The Eastern European travel market includes several key country markets: Russia, Poland, Ukraine,...
    Report
    Europe Travel Market Report 2022-2026
    ReportEurope Travel Market Report 2022-2026
    Published: June 2023
    The European travel market is still facing headwinds in its post-COVID recovery. Featuring nearly 69%...
    Report
    Germany Travel Market Report 2022-2026
    ReportGermany Travel Market Report 2022-2026
    Published: April 2023
    It was a mixed recovery year for German travelers, and in turn for the Germany travel market. While...
    Report
    The State of Travel Startups 2022
    ReportThe State of Travel Startups 2022
    Published: August 2022
    Phocuswright has tracked the digital travel startup landscape for well over a decade, and innovation...
    Report
    France Travel Market Report 2021-2025
    ReportFrance Travel Market Report 2021-2025
    Published: February 2022
    Following a disastrous 2020, the French travel market rebounded 19% in 2021. Still, it was a...
    Report
    Go Beyond Touchless and Strive for Frictionless Travel
    ArticleGo Beyond Touchless and Strive for Frictionless Travel
    Published: March 2022
    While touchless interactions have eliminated the need for travelers to physically put their hands on...
    Article
    Europe Travel Market Report 2021-2025
    ReportEurope Travel Market Report 2021-2025
    Published: March 2022
    Slowly but surely, the European travel market began to mount its recovery in 2021. After dipping to...
    Report
    U.S. Consumer Travel 2022: Travel Product Consumption
    ReportU.S. Consumer Travel 2022: Travel Product Consumption
    Published: October 2022
    After extended lockdowns, COVID anxiety, and hesitation to travel, 2021 ushered in the start of a...
    Report
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