Research Topics Tours and Activities

Latest on Tours and Activities

Phocuswright's coverage of travel's third-largest segment includes everything from the experiences, activities, attractions and tours that travelers do in-destination and how they decide where to go, to the outlook for online intermediaries' and suppliers' attitudes toward online distribution.

    U.S. Traveler Trends 2025
    ArticleU.S. Traveler Trends 2025
    Published: November 2025
    Phocuswright’s U.S Consumer Travel reporting is taking on a new shape this year.  Phocuswright is...
    Article
    U.K. Travel Market Essentials 2025
    ReportU.K. Travel Market Essentials 2025
    Published: May 2025
    This publication provides access to critical, top-level takeaways of for the U.K. travel market,...
    Report
    Germany Travel Market Essentials 2025
    ReportGermany Travel Market Essentials 2025
    Published: June 2025
    This publication provides access to critical, top-level takeaways of for the Germany travel market,...
    Report
    Spain Travel Market Brief 2025
    ReportSpain Travel Market Brief 2025
    Published: April 2025
    This publication provides access to critical, top-level takeaways of for the Spain travel market,...
    Report
    Asia Pacific Travel Market Report 2025
    ReportAsia Pacific Travel Market Report 2025
    Published: December 2025
    This report series features 12 markets comprise the Asia Pacific travel market: Australia-New Zealand,...
    Report
    France Travel Market Essentials 2025
    ReportFrance Travel Market Essentials 2025
    Published: June 2025
    This publication provides access to critical, top-level takeaways of for the France travel market,...
    Report
    Middle East Travel Market Report 2025
    ReportMiddle East Travel Market Report 2025
    Published: September 2025
    The Middle East travel market includes several key country markets: the UAE, Saudi Arabia, Qatar and...
    Report
    India Travel Market Essentials 2025
    ReportIndia Travel Market Essentials 2025
    Published: September 2025
    This publication provides access to critical, top-level takeaways of for the India travel market,...
    Report
    Global Travel Market Report 2025
    ReportGlobal Travel Market Report 2025
    Published: October 2025
    Phocuswright’s Global Travel Market Report 2025 provides comprehensive market sizing and projections...
    Report
    U.S. Travel Agency Landscape 2024
    ReportU.S. Travel Agency Landscape 2024
    Published: February 2025
    U.S. Travel Agency Landscape 2024 is part of a joint research project with Phocuswright and Travel...
    Report
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