Research Topics
Tours and Activities
Latest on Tours and Activities
Phocuswright's coverage of travel's third-largest segment includes everything from the experiences, activities, attractions and tours that travelers do in-destination and how they decide where to go, to the outlook for online intermediaries' and suppliers' attitudes toward online distribution.
ArticleEnd-to-End Touchless Journeys
Published: March 2021
As the travel industry continues to emerge from the COVID-19 pandemic, technologies that were once...
Article
ReportU.S. Packaged Travel 2019
Published: February 2020
The U.S. packaged travel segment grew a marginal 1% in 2019, with growth curtailed by negative press...
Report
ReportCanada Travel Market Report 2020-2024
Published: April 2021
After experiencing a record-setting year for travel in 2019, the Canadian market faced significant...
Report
(1)/report_Destination-Decision-How-Travelers-Choose-Where-to-Go.jpg "Destination Decision: How Travelers Choose Where to Go")
ReportDestination Decision: How Travelers Choose Where to Go
Published: May 2019
From perfectly filtered social media posts to heartfelt recollections of friends, visually stunning...
Report
/TMR_spain_2020.jpg "Spain Travel Market Report 2020-2024")
ReportSpain Travel Market Report 2020-2024
Published: January 2021
The Spanish travel market was on track to grow in 2020, until the alarms began to sound at the end of...
Report
ArticleLeisure Traveler Sentiment in the COVID-19 Era
Published: June 2020
The coronavirus outbreak prompted strict restrictive measures, including closures of borders, regions,...
Article
(1)(1)/report_The-State-of-Travel-Startups-2019.jpg "The State of Travel Startups 2019")
ReportThe State of Travel Startups 2019
Published: September 2019
Phocuswright has tracked the digital travel startup landscape for over a decade. During this time, the...
Report
(1)/report_Middle-East-Online-Travel-Overview-2019.jpg "Middle East Online Travel Overview 2019")
ReportMiddle East Online Travel Overview 2019
Published: July 2019
A winning combination of government investment, positive economic change and consumer affluence is...
Report
ReportThe State of Travel Startups 2020
Published: November 2020
Phocuswright has tracked the digital travel startup landscape for well over a decade, and innovation...
Report
ArticleWill Privacy Restrictions Help Democratize Digital Marketing?
Published: December 2020
Privacy legislation in Europe and the U.S. have altered the digital marketing landscape. These legal...
Article
