Report U.K. Travel Market Essentials 2025

U.K. Travel Market Essentials 2025

Published:
May 2025
Research Type:
Report
Figures:
10
Segments:
Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & Packages, Short-Term Rental
Regions:
Europe
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Summary

The U.K. travel market advanced 7% in 2024 to reach £53.5 billion. With online penetration climbing to 88%—the highest in Europe—and mobile booking poised to overtake desktop, the market is rapidly transitioning to a digital-first landscape. Several segments saw notable double-digit growth, supported by public investment and evolving traveler behavior. While growth is expected to moderate, the outlook remains strong through 2028, underpinned by robust outbound demand and a national focus on sustainable mobility.

New in 2025, this Essentials report delivers top-level takeaways for the U.K. travel market, featuring charts and analysis on the key trends, segment highlights and market sizing datapoints that matter most

Please note: The U.K. Travel Market Essentials 2025 is part of Phocuswright’s Europe Travel Market Report 2025 series. With the single purchase of this series, the following reports (available now or publishing soon) are automatically included at no additional cost:

Analysts
Dirk Rogl
Dirk Rogl