Research Topics
Tours and Activities
Latest on Tours and Activities
Phocuswright's coverage of travel's third-largest segment includes everything from the experiences, activities, attractions and tours that travelers do in-destination and how they decide where to go, to the outlook for online intermediaries' and suppliers' attitudes toward online distribution.
![Europe Consumer Travel 2023: Major Markets Compared Europe Consumer Travel 2023: Major Markets Compared](https://www.phocuswright.com/uploadedImages/Products/2023/Report/_New_Product/report_ECTRMajorMarkets_2023.jpg)
ReportEurope Consumer Travel 2023: Major Markets Compared
Published: December 2023
This report is based on a comprehensive survey of U.K., France, Germany, Italy and Spain consumers who...
Report
![The State of Travel Startups 2021 The State of Travel Startups 2021](https://www.phocuswright.com/uploadedImages/Products/2021/Report/_New_Product/SoS2021.jpg)
ReportThe State of Travel Startups 2021
Published: December 2021
Phocuswright has tracked the digital travel startup landscape for well over a decade, and innovation...
Report
![U.S. Consumer Travel Report 2023 U.S. Consumer Travel Report 2023](https://www.phocuswright.com/uploadedImages/Products/2023/Report/_New_Product/report_CTR_US_2023.jpg)
ReportU.S. Consumer Travel Report 2023
Published: October 2023
Phocuswright’s U.S. Consumer Travel Report 2023 provides a snapshot of American travelers’ recent...
Report
![U.S. Travel Agency Landscape 2023 U.S. Travel Agency Landscape 2023](https://www.phocuswright.com/uploadedImages/Products/2024/Report/_New_Product/report_TravelAgencies_2023.jpg)
ReportU.S. Travel Agency Landscape 2023
Published: January 2024
U.S. Travel Agency Landscape 2023 is part of a joint research project with Phocuswright and Travel...
Report
![How Chinese OTAs Turned Around Three Years of COVID Isolation How Chinese OTAs Turned Around Three Years of COVID Isolation](https://www.phocuswright.com/uploadedImages/Products/2023/Analysis/_New_Product/report_OTACN_2023.jpg)
ArticleHow Chinese OTAs Turned Around Three Years of COVID Isolation
Published: July 2023
Chinese travelers are back on the map. Three years of isolation ended on January 8, 2023. As China...
Article
![GenAI and Emerging Tech Use Among Travelers GenAI and Emerging Tech Use Among Travelers](https://www.phocuswright.com/uploadedImages/Products/2024/Analysis/_New_Product/report_TechCarveout_2023.jpg)
ArticleGenAI and Emerging Tech Use Among Travelers
Published: January 2024
This article is derived from the findings of Phocuswright’s 2023 consumer travel surveys in Europe,...
Article
![Spain Consumer Travel 2023 Spain Consumer Travel 2023](https://www.phocuswright.com/uploadedImages/Products/2023/Report/_New_Product/report_ECTR_ES_2023.jpg)
ReportSpain Consumer Travel 2023
Published: October 2023
The number of Spanish travelers (and percent of the population traveling) grew precipitously...
Report
![Europe Consumer Travel 2021: Major Markets Compared Europe Consumer Travel 2021: Major Markets Compared](https://www.phocuswright.com/uploadedImages/Products/2021/Report/_New_Product/report_EuropeCombined.jpg)
ReportEurope Consumer Travel 2021: Major Markets Compared
Published: February 2022
The unprecedented global health crisis triggered by COVID-19 affected travel markets and consumer...
Report
![Italy Consumer Travel 2023 Italy Consumer Travel 2023](https://www.phocuswright.com/uploadedImages/Products/2023/Report/_New_Product/report_CTRIT_2023.jpg)
ReportItaly Consumer Travel 2023
Published: October 2023
Italian travelers prioritize their trips highly: Following the pandemic, both the number of travelers...
Report
![Germany Consumer Travel 2023 Germany Consumer Travel 2023](https://www.phocuswright.com/uploadedImages/Products/2023/Report/_New_Product/report_CTRDE_2023.jpg)
ReportGermany Consumer Travel 2023
Published: September 2023
German travelers are cautiously returning to the travel scene. Although travel incidence has not yet...
Report