Research Topics
Tours and Activities
Latest on Tours and Activities
Phocuswright's coverage of travel's third-largest segment includes everything from the experiences, activities, attractions and tours that travelers do in-destination and how they decide where to go, to the outlook for online intermediaries' and suppliers' attitudes toward online distribution.
ArticleThe Connected Trip: Are We There Yet?
Published: June 2020
For decades, travel sellers and technology companies have fostered the idea of seamlessly connecting...
Article
/report_US_CTR_future_travel_2021.jpg "U.S. Traveler Behavior: Must-Haves for Moving Forward")
ReportU.S. Traveler Behavior: Must-Haves for Moving Forward
Published: September 2021
While the pandemic has deeply affected all aspects of leisure travel, many consumers are clearly...
Report
/report_CTR_US_GenZ.jpg "Gen Z Travelers: A Breed of Their Own")
ReportGen Z Travelers: A Breed of Their Own
Published: August 2021
Gen Z (born 1997-2003) is the youngest generation to come of age and contribute to overall travel...
Report
ReportSustainability in European Travel 2021
Published: January 2022
Recently, consumers’ interest in greener, sustainable lifestyle habits has surged. In the travel...
Report
ReportU.S. Packaged Travel 2019
Published: February 2020
The U.S. packaged travel segment grew a marginal 1% in 2019, with growth curtailed by negative press...
Report
ReportFrance Travel Market Report 2020-2024
Published: February 2021
As in most European countries, COVID-19 has had a devastating effect on the French travel industry....
Report
/report_IT_CTR_2021.jpg "Italy Consumer Travel 2021")
ReportItaly Consumer Travel 2021
Published: January 2022
The unprecedented global health crisis triggered by COVID-19 affected travel markets and consumer...
Report
ArticleWill the Real 5G Please Stand Up
Published: October 2020
For years technologists have hyped the potential of 5G, the fifth-generation mobile network. In the...
Article
ReportU.S. Travel Market Report 2021-2025
Published: April 2022
The U.S. travel industry began its post-COVID recovery in 2021. Exceeding expectations, the market...
Report
ReportU.S. Meetings and Event Travel: Where They Work, Stay and Play
Published: November 2020
The meetings and event industry has been a particularly hard-hit subset of the travel industry during...
Report
