Research Topics Tours and Activities

Latest on Tours and Activities

Phocuswright's coverage of travel's third-largest segment includes everything from the experiences, activities, attractions and tours that travelers do in-destination and how they decide where to go, to the outlook for online intermediaries' and suppliers' attitudes toward online distribution.

    U.S. Travel Agency Landscape 2025
    ReportU.S. Travel Agency Landscape 2025
    Published: December 2025
    U.S. Travel Agency Landscape 2025 is part of a joint research project with Phocuswright and Travel...
    AirCar Rental & Ground TransportationCruiseHotels & LodgingOnline Travel AgenciesTours & PackagesTraditional Agencies & TMCs
    Report
    Canada Travel Agency Landscape 2026
    ArticleCanada Travel Agency Landscape 2026
    Published: February 2026
    Canada Travel Agency Landscape 2026 is a curated research snapshot, focusing on the Canadian travel...
    AirCar Rental & Ground TransportationCruiseHotels & LodgingOnline Travel AgenciesRailTours & PackagesTraditional Agencies & TMCs
    Article
    What’s Old Is New Again: Travel Agents in the Digital Age
    ArticleWhat’s Old Is New Again: Travel Agents in the Digital Age
    Published: October 2025
    Based on a comprehensive survey of U.S. travel consumers, this analysis highlights notable findings...
    AirCar Rental & Ground TransportationCruiseHotels & LodgingOnline Travel AgenciesTours & PackagesShort-Term Rental
    Article
    A Market Rewired: Ten Structural Shifts Redefining Asia Pacific Travel
    ReportA Market Rewired: Ten Structural Shifts Redefining Asia Pacific Travel
    Published: March 2026
    A Market Rewired: Ten Structural Shifts Redefining Asia Pacific Travel examines how systems...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesRailTours & Packages
    Report
    Latin America Travel Market Report 2025
    ReportLatin America Travel Market Report 2025
    Published: October 2025
    The Latin America travel market includes several key country markets: Mexico, Brazil, Colombia, Chile...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesTours & PackagesTraditional Agencies & TMCs
    Report
    Travel in Uncertain Times: U.S. Consumer Travel 2025
    ArticleTravel in Uncertain Times: U.S. Consumer Travel 2025
    Published: October 2025
    Phocuswright’s U.S. Consumer Travel Report 2025 provides a snapshot of American travelers’ recent...
    AirCar Rental & Ground TransportationCruiseHotels & LodgingOnline Travel AgenciesTours & PackagesTraditional Agencies & TMCs
    Article
    U.S. Travel Market Report 2025
    ReportU.S. Travel Market Report 2025
    Published: June 2025
    This report series features five key segments in the U.S. travel market: Airline, Hotel & Lodging, Car...
    AirCar Rental & Ground TransportationCruiseHotels & LodgingOnline Travel AgenciesRailTours & PackagesTraditional Agencies & TMCs
    Report
    U.S. Consumer Travel Report 2025
    ReportU.S. Consumer Travel Report 2025
    Published: October 2025
    Phocuswright’s U.S. Consumer Travel Report 2025 provides a snapshot of American travelers’ recent...
    AirCar Rental & Ground TransportationCruiseHotels & LodgingOnline Travel AgenciesTours & PackagesTraditional Agencies & TMCs
    Report
    Europe Consumer Travel Report 2025
    ReportEurope Consumer Travel Report 2025
    Published: June 2025
    This report, based on a comprehensive survey of European travelers and those who plan to travel in the...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesTours & PackagesShort-Term Rental
    Report
    Fintech and the Indian Online Travel Landscape
    ArticleFintech and the Indian Online Travel Landscape
    Published: July 2025
    India’s travel market has undergone a dramatic transformation, driven by fintech innovation and the...
    AirCar Rental & Ground TransportationCruiseHotels & LodgingOnline Travel AgenciesRailTours & Packages
    Article
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