Research Topics Tours and Activities

Latest on Tours and Activities

Phocuswright's coverage of travel's third-largest segment includes everything from the experiences, activities, attractions and tours that travelers do in-destination and how they decide where to go, to the outlook for online intermediaries' and suppliers' attitudes toward online distribution.

    Destination Decision: How Travelers Choose Where to Go
    ReportDestination Decision: How Travelers Choose Where to Go
    Published: May 2019
    From perfectly filtered social media posts to heartfelt recollections of friends, visually stunning...
    Report
    India Online Travel Overview
    ReportIndia Online Travel Overview
    Published: February 2019
    India’s online travel market is approaching maturity, as more segments transition to digital channels....
    Report
    U.S. Cruise and Packaged Travel 2018
    ReportU.S. Cruise and Packaged Travel 2018
    Published: December 2018
    The cruise and packaged travel segments are entirely leisure-driven, and each remain heavily dependent...
    Report
    AI: Has Its Time Come or Are We Headed to the Trough of Disillusionment?
    ArticleAI: Has Its Time Come or Are We Headed to the Trough of Disillusionment?
    Published: April 2019
    Artificial Intelligence has been around for decades, but the last three to four years have seen a...
    Article
    U.S. Online Travel 2019: Overview and Market Sizing
    ReportU.S. Online Travel 2019: Overview and Market Sizing
    Published: March 2020
    The U.S. travel market grew a projected 2% in 2019, down from 6% the previous year. While 2019 marked...
    Report
    France Online Travel Overview 2019
    ReportFrance Online Travel Overview 2019
    Published: November 2019
    While the French travel market is relatively fragmented, most segments are dominated by a large...
    Report
    Spain Online Travel 2019: Key Developments
    ReportSpain Online Travel 2019: Key Developments
    Published: December 2019
    The Spanish travel industry has celebrated several years of strong inbound visitation and a healthy...
    Report
    Europe Online Travel Overview 2019
    ReportEurope Online Travel Overview 2019
    Published: December 2019
    Though concerns over Brexit and several high-profile bankruptcies threatened to derail growth in some...
    Report
    Spain Online Travel Overview 2019
    ReportSpain Online Travel Overview 2019
    Published: December 2019
    The travel industry is the engine of the Spanish economy, and represents the largest sector in the...
    Report
    France Online Travel 2019: Key Developments
    ReportFrance Online Travel 2019: Key Developments
    Published: November 2019
    Though commercial and social unrest have hampered growth of the French travel market in 2019, the...
    Report
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