Research Topics Tours and Activities

Latest on Tours and Activities

Phocuswright's coverage of travel's third-largest segment includes everything from the experiences, activities, attractions and tours that travelers do in-destination and how they decide where to go, to the outlook for online intermediaries' and suppliers' attitudes toward online distribution.

    The State of Travel Startups 2021
    ReportThe State of Travel Startups 2021
    Published: December 2021
    Phocuswright has tracked the digital travel startup landscape for well over a decade, and innovation...
    Report
    Europe Travel Market Report 2021-2025
    ReportEurope Travel Market Report 2021-2025
    Published: March 2022
    Slowly but surely, the European travel market began to mount its recovery in 2021. After dipping to...
    Report
    Travel Innovation and Technology Trends 2022
    ReportTravel Innovation and Technology Trends 2022
    Published: February 2022
    Each year, Phocuswright publishes a content series that identifies the most significant innovation...
    Report
    The State of Travel Startups 2022
    ReportThe State of Travel Startups 2022
    Published: August 2022
    Phocuswright has tracked the digital travel startup landscape for well over a decade, and innovation...
    Report
    U.S. Consumer Travel 2022: Travel Product Consumption
    ReportU.S. Consumer Travel 2022: Travel Product Consumption
    Published: October 2022
    After extended lockdowns, COVID anxiety, and hesitation to travel, 2021 ushered in the start of a...
    Report
    The State of Innovation in Corporate Travel 2022
    ArticleThe State of Innovation in Corporate Travel 2022
    Published: October 2022
    Due to the pandemic, quarantines and remote working policies became the norm, slashing corporate...
    Article
    Europe Consumer Travel 2021: Major Markets Compared
    ReportEurope Consumer Travel 2021: Major Markets Compared
    Published: February 2022
    The unprecedented global health crisis triggered by COVID-19 affected travel markets and consumer...
    Report
    Germany Travel Market Report 2021-2025
    ReportGermany Travel Market Report 2021-2025
    Published: March 2022
    Germany has long been Europe’s largest travel market, and in turn suffered devastating losses due to...
    Report
    Europe Consumer Travel Report 2021 (Series)
    ReportEurope Consumer Travel Report 2021 (Series)
    Published: October 2021
    The global pandemic severely limited leisure travel in 2020 and 2021, and all travel segments...
    Report
    U.S. Packaged Travel Market Report 2021-2025
    ReportU.S. Packaged Travel Market Report 2021-2025
    Published: March 2022
    The U.S. packaged travel segment faced an unprecedented 84% downturn in 2020, and appeared poised to...
    Report
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