Research Topics Tours and Activities

Latest on Tours and Activities

Phocuswright's coverage of travel's third-largest segment includes everything from the experiences, activities, attractions and tours that travelers do in-destination and how they decide where to go, to the outlook for online intermediaries' and suppliers' attitudes toward online distribution.

    Will Privacy Restrictions Help Democratize Digital Marketing?
    ArticleWill Privacy Restrictions Help Democratize Digital Marketing?
    Published: December 2020
    Privacy legislation in Europe and the U.S. have altered the digital marketing landscape. These legal...
    Article
    The State of Travel Startups 2020: Impact of COVID-19
    ReportThe State of Travel Startups 2020: Impact of COVID-19
    Published: May 2020
    The global outbreak of COVID-19 is an unprecedented disruptive event for the travel industry. Travel...
    Report
    U.S. Packaged Travel 2019
    ReportU.S. Packaged Travel 2019
    Published: February 2020
    The U.S. packaged travel segment grew a marginal 1% in 2019, with growth curtailed by negative press...
    Report
    Latin America Travel Market Report 2020-2024
    ReportLatin America Travel Market Report 2020-2024
    Published: December 2020
    The coronavirus pandemic has led to Latin America's worst economic crisis in a century, and the impact...
    Report
    Destination Decision: How Travelers Choose Where to Go
    ReportDestination Decision: How Travelers Choose Where to Go
    Published: May 2019
    From perfectly filtered social media posts to heartfelt recollections of friends, visually stunning...
    Report
    Germany Travel Market Update 2020
    ReportGermany Travel Market Update 2020
    Published: June 2020
    Prior to the coronavirus pandemic, the German travel industry had recorded steady growth since 2012....
    Report
    India Online Travel Overview
    ReportIndia Online Travel Overview
    Published: February 2019
    India’s online travel market is approaching maturity, as more segments transition to digital channels....
    Report
    U.S. Cruise and Packaged Travel 2018
    ReportU.S. Cruise and Packaged Travel 2018
    Published: December 2018
    The cruise and packaged travel segments are entirely leisure-driven, and each remain heavily dependent...
    Report
    AI: Has Its Time Come or Are We Headed to the Trough of Disillusionment?
    ArticleAI: Has Its Time Come or Are We Headed to the Trough of Disillusionment?
    Published: April 2019
    Artificial Intelligence has been around for decades, but the last three to four years have seen a...
    Article
    U.S. Online Travel 2019: Overview and Market Sizing
    ReportU.S. Online Travel 2019: Overview and Market Sizing
    Published: March 2020
    The U.S. travel market grew a projected 2% in 2019, down from 6% the previous year. While 2019 marked...
    Report
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