Research Topics Tours and Activities

Latest on Tours and Activities

Phocuswright's coverage of travel's third-largest segment includes everything from the experiences, activities, attractions and tours that travelers do in-destination and how they decide where to go, to the outlook for online intermediaries' and suppliers' attitudes toward online distribution.

    U.S. Travel Market Data Sheet 2023-2027
    Market Data SheetU.S. Travel Market Data Sheet 2023-2027
    Published: April 2024
    This data sheet provides quick and easy access to updated U.S. travel market sizing data and...
    Market Data Sheet
    Beyond Climate Change: Cultural and Economic Sustainability in Travel
    ReportBeyond Climate Change: Cultural and Economic Sustainability in Travel
    Published: January 2024
    Phocuswright’s Beyond Climate Change: Cultural and Economic Sustainability in Travel is part of a...
    Report
    Canada Consumer Behavior and Travel Market Report 2022-2026
    ReportCanada Consumer Behavior and Travel Market Report 2022-2026
    Published: November 2023
    Phocuswright’s Canada Consumer Behavior and Travel Market Report 2022-2026 provides a complete view of...
    Report
    Far From the Madding Crowd? The Truth About Overtourism and Dispersal
    ReportFar From the Madding Crowd? The Truth About Overtourism and Dispersal
    Published: December 2023
    Phocuswright’s Far From the Madding Crowd? The Truth About Overtourism and Dispersal is part of a...
    Report
    U.S. Travel Market Report 2023-2027
    ReportU.S. Travel Market Report 2023-2027
    Published: June 2024
    Following the robust 2022 recovery, the U.S. travel market is still re-establishing travel normality,...
    Report
    Europe Travel Market Data Sheet 2023-2027
    Market Data SheetEurope Travel Market Data Sheet 2023-2027
    Published: June 2024
    This data sheet provides comprehensive market sizing and projections for the Europe travel industry...
    Market Data Sheet
    Sustainability Dissonance: What Travelers Say vs. What They Do (and What to Do About It)
    ReportSustainability Dissonance: What Travelers Say vs. What They Do (and What to Do About It)
    Published: November 2023
    Phocuswright’s Sustainability Dissonance: What Travelers Say vs. What They Do (and What to Do About...
    Report
    Global Travel Market Report 2024
    ReportGlobal Travel Market Report 2024
    Published: July 2024
    Phocuswright’s Global Travel Market Report 2024 provides comprehensive market sizing and projections...
    Report
    Europe Travel Market Report 2023-2027
    ReportEurope Travel Market Report 2023-2027
    Published: May 2024
    Travel demand remained strong as ever for the European market in 2023. Achieving an impressive 20%...
    Report
    How Chinese OTAs Turned Around Three Years of COVID Isolation
    ArticleHow Chinese OTAs Turned Around Three Years of COVID Isolation
    Published: July 2023
    Chinese travelers are back on the map. Three years of isolation ended on January 8, 2023. As China...
    Article
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