Research Topics Tours and Activities

Latest on Tours and Activities

Phocuswright's coverage of travel's third-largest segment includes everything from the experiences, activities, attractions and tours that travelers do in-destination and how they decide where to go, to the outlook for online intermediaries' and suppliers' attitudes toward online distribution.

    Latin America Travel Market Report 2025
    ReportLatin America Travel Market Report 2025
    Published: October 2025
    The Latin America travel market includes several key country markets: Mexico, Brazil, Colombia, Chile...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesTours & PackagesTraditional Agencies & TMCs
    Report
    Travel in Uncertain Times: U.S. Consumer Travel 2025
    ArticleTravel in Uncertain Times: U.S. Consumer Travel 2025
    Published: October 2025
    Phocuswright’s U.S. Consumer Travel Report 2025 provides a snapshot of American travelers’ recent...
    AirCar Rental & Ground TransportationCruiseHotels & LodgingOnline Travel AgenciesTours & PackagesTraditional Agencies & TMCs
    Article
    U.S. Consumer Travel Report 2025
    ReportU.S. Consumer Travel Report 2025
    Published: October 2025
    Phocuswright’s U.S. Consumer Travel Report 2025 provides a snapshot of American travelers’ recent...
    AirCar Rental & Ground TransportationCruiseHotels & LodgingOnline Travel AgenciesTours & PackagesTraditional Agencies & TMCs
    Report
    U.S. Travel Market Report 2025
    ReportU.S. Travel Market Report 2025
    Published: June 2025
    This report series features five key segments in the U.S. travel market: Airline, Hotel & Lodging, Car...
    AirCar Rental & Ground TransportationCruiseHotels & LodgingOnline Travel AgenciesRailTours & PackagesTraditional Agencies & TMCs
    Report
    Europe Consumer Travel Report 2025
    ReportEurope Consumer Travel Report 2025
    Published: June 2025
    This report, based on a comprehensive survey of European travelers and those who plan to travel in the...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesTours & PackagesShort-Term Rental
    Report
    Fintech and the Indian Online Travel Landscape
    ArticleFintech and the Indian Online Travel Landscape
    Published: July 2025
    India’s travel market has undergone a dramatic transformation, driven by fintech innovation and the...
    AirCar Rental & Ground TransportationCruiseHotels & LodgingOnline Travel AgenciesRailTours & Packages
    Article
    U.S. Traveler Trends 2025
    ArticleU.S. Traveler Trends 2025
    Published: November 2025
    Phocuswright’s U.S Consumer Travel reporting is taking on a new shape this year.  Phocuswright is...
    AirCar Rental & Ground TransportationCruiseHotels & LodgingOnline Travel AgenciesRailTours & Packages
    Article
    U.K. Travel Market Essentials 2025
    ReportU.K. Travel Market Essentials 2025
    Published: May 2025
    This publication provides access to critical, top-level takeaways of for the U.K. travel market,...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesRailTours & PackagesShort-Term Rental
    Report
    Germany Travel Market Essentials 2025
    ReportGermany Travel Market Essentials 2025
    Published: June 2025
    This publication provides access to critical, top-level takeaways of for the Germany travel market,...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesRailTours & PackagesShort-Term Rental
    Report
    Asia Pacific Travel Market Report 2025
    ReportAsia Pacific Travel Market Report 2025
    Published: December 2025
    This report series features 12 markets comprise the Asia Pacific travel market: Australia-New Zealand,...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesRailTours & Packages
    Report
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