Research Topics Tours and Activities

Latest on Tours and Activities

Phocuswright's coverage of travel's third-largest segment includes everything from the experiences, activities, attractions and tours that travelers do in-destination and how they decide where to go, to the outlook for online intermediaries' and suppliers' attitudes toward online distribution.

    The Connected Trip: Are We There Yet?
    ArticleThe Connected Trip: Are We There Yet?
    Published: June 2020
    For decades, travel sellers and technology companies have fostered the idea of seamlessly connecting...
    Article
    U.S. Traveler Behavior: Must-Haves for Moving Forward
    ReportU.S. Traveler Behavior: Must-Haves for Moving Forward
    Published: September 2021
    While the pandemic has deeply affected all aspects of leisure travel, many consumers are clearly...
    Report
    Gen Z Travelers: A Breed of Their Own
    ReportGen Z Travelers: A Breed of Their Own
    Published: August 2021
    Gen Z (born 1997-2003) is the youngest generation to come of age and contribute to overall travel...
    Report
    Sustainability in European Travel 2021
    ReportSustainability in European Travel 2021
    Published: January 2022
    Recently, consumers’ interest in greener, sustainable lifestyle habits has surged. In the travel...
    Report
    U.S. Packaged Travel 2019
    ReportU.S. Packaged Travel 2019
    Published: February 2020
    The U.S. packaged travel segment grew a marginal 1% in 2019, with growth curtailed by negative press...
    Report
    France Travel Market Report 2020-2024
    ReportFrance Travel Market Report 2020-2024
    Published: February 2021
    As in most European countries, COVID-19 has had a devastating effect on the French travel industry....
    Report
    Italy Consumer Travel 2021
    ReportItaly Consumer Travel 2021
    Published: January 2022
    The unprecedented global health crisis triggered by COVID-19 affected travel markets and consumer...
    Report
    Will the Real 5G Please Stand Up
    ArticleWill the Real 5G Please Stand Up
    Published: October 2020
    For years technologists have hyped the potential of 5G, the fifth-generation mobile network. In the...
    Article
    U.S. Travel Market Report 2021-2025
    ReportU.S. Travel Market Report 2021-2025
    Published: April 2022
    The U.S. travel industry began its post-COVID recovery in 2021. Exceeding expectations, the market...
    Report
    U.S. Meetings and Event Travel: Where They Work, Stay and Play
    ReportU.S. Meetings and Event Travel: Where They Work, Stay and Play
    Published: November 2020
    The meetings and event industry has been a particularly hard-hit subset of the travel industry during...
    Report
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