Research Topics
Tours and Activities
Latest on Tours and Activities
Phocuswright's coverage of travel's third-largest segment includes everything from the experiences, activities, attractions and tours that travelers do in-destination and how they decide where to go, to the outlook for online intermediaries' and suppliers' attitudes toward online distribution.
ReportEurope Travel Market Report 2023-2027
Published: May 2024
Travel demand remained strong as ever for the European market in 2023. Achieving an impressive 20%...
Report
.jpg?n=127 "Sustainability Dissonance: What Travelers Say vs. What They Do (and What to Do About It)")
ReportSustainability Dissonance: What Travelers Say vs. What They Do (and What to Do About It)
Published: November 2023
Phocuswright’s Sustainability Dissonance: What Travelers Say vs. What They Do (and What to Do About...
Report
ReportThe State of Travel Funding 2023
Published: November 2023
Phocuswright has tracked the digital travel startup landscape for nearly 15 years, and as of the time...
Report
ReportThe State of Travel Startups 2021
Published: December 2021
Phocuswright has tracked the digital travel startup landscape for well over a decade, and innovation...
Report
ReportEurope Consumer Travel 2023: Major Markets Compared
Published: December 2023
This report is based on a comprehensive survey of U.K., France, Germany, Italy and Spain consumers who...
Report
ReportU.S. Consumer Travel Report 2023
Published: October 2023
Phocuswright’s U.S. Consumer Travel Report 2023 provides a snapshot of American travelers’ recent...
Report
ArticleHow Chinese OTAs Turned Around Three Years of COVID Isolation
Published: July 2023
Chinese travelers are back on the map. Three years of isolation ended on January 8, 2023. As China...
Article
ReportU.S. Travel Agency Landscape 2023
Published: January 2024
U.S. Travel Agency Landscape 2023 is part of a joint research project with Phocuswright and Travel...
Report
ReportEurope Consumer Travel 2021: Major Markets Compared
Published: February 2022
The unprecedented global health crisis triggered by COVID-19 affected travel markets and consumer...
Report
ArticleGenAI and Emerging Tech Use Among Travelers
Published: January 2024
This article is derived from the findings of Phocuswright’s 2023 consumer travel surveys in Europe,...
Article
