Research Topics
Tours and Activities
Latest on Tours and Activities
Phocuswright's coverage of travel's third-largest segment includes everything from the experiences, activities, attractions and tours that travelers do in-destination and how they decide where to go, to the outlook for online intermediaries' and suppliers' attitudes toward online distribution.

ReportThe State of Travel Startups 2021
Published: December 2021
Phocuswright has tracked the digital travel startup landscape for well over a decade, and innovation...
Report

ReportEurope Travel Market Report 2021-2025
Published: March 2022
Slowly but surely, the European travel market began to mount its recovery in 2021. After dipping to...
Report

ReportTravel Innovation and Technology Trends 2022
Published: February 2022
Each year, Phocuswright publishes a content series that identifies the most significant innovation...
Report
.jpg?n=3140)
ReportThe State of Travel Startups 2022
Published: August 2022
Phocuswright has tracked the digital travel startup landscape for well over a decade, and innovation...
Report

ReportU.S. Consumer Travel 2022: Travel Product Consumption
Published: October 2022
After extended lockdowns, COVID anxiety, and hesitation to travel, 2021 ushered in the start of a...
Report

ArticleThe State of Innovation in Corporate Travel 2022
Published: October 2022
Due to the pandemic, quarantines and remote working policies became the norm, slashing corporate...
Article

ReportEurope Consumer Travel 2021: Major Markets Compared
Published: February 2022
The unprecedented global health crisis triggered by COVID-19 affected travel markets and consumer...
Report

ReportGermany Travel Market Report 2021-2025
Published: March 2022
Germany has long been Europe’s largest travel market, and in turn suffered devastating losses due to...
Report
/report_ECTRSeries.jpg)
ReportEurope Consumer Travel Report 2021 (Series)
Published: October 2021
The global pandemic severely limited leisure travel in 2020 and 2021, and all travel segments...
Report

ReportU.S. Packaged Travel Market Report 2021-2025
Published: March 2022
The U.S. packaged travel segment faced an unprecedented 84% downturn in 2020, and appeared poised to...
Report