Research Topics
Tours and Activities
Latest on Tours and Activities
Phocuswright's coverage of travel's third-largest segment includes everything from the experiences, activities, attractions and tours that travelers do in-destination and how they decide where to go, to the outlook for online intermediaries' and suppliers' attitudes toward online distribution.

ReportScandinavia Travel Market Report 2021-2025
Published: February 2022
The Scandinavian travel market (comprising Denmark, Norway and Sweden) faced similar challenges as...
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ReportItaly Online Travel 2019: Key Developments
Published: December 2019
The number of overnight stays in Italy’s accommodations market continues break records, spurred by an...
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ReportU.K. Online Travel 2019: By the Numbers
Published: October 2019
Despite considerable economic and political uncertainty, the U.K. market is projected to expand just...
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ReportFrance Online Travel 2019: By the Numbers
Published: November 2019
The recent collapse of Thomas Cook and some challenging socioeconomic conditions have contributed to...
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ReportU.S. Online Travel Agency Market Report 2020-2024
Published: January 2021
Coming off a year of steady growth with rosy outlooks and big plans for 2020, U.S. online travel...
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ReportIndia Online Travel 2019: By the Numbers
Published: February 2019
With a fast-growing economy and solid infrastructure development across roadways, airports and hotels,...
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ReportU.K. Travel Market Report 2021-2025
Published: February 2022
The U.K. travel market has experienced several tumultuous years, as virus variants and travel...
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ReportEastern Europe Travel Market Report 2020-2024
Published: August 2021
Eastern Europe boasts a varied geography and a plethora of culturally rich travel destinations. As in...
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ReportJapan Travel Market Report 2020-2024
Published: June 2021
The Japan travel market faces significant challenges, following a year of pandemic-related lockdowns...
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ReportJapan Travel Market 2020-2024: By the Numbers
Published: June 2021
As with every major travel market, Japan's travel industry has been deeply affected by the pandemic....
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