U.S. Consumer Travel Report 2025

Summary

After years of recovery, the U.S. travel market has entered a new phase. While travel incidence held steady in 2025, spending has tightened as Americans weigh travel against competing financial priorities. Younger travelers, now the largest share of the market, are more cost-conscious, leaning into tools and products that clearly showcase value. In this environment, price transparency, credible comparisons and flexible digital tools have become the new currencies of loyalty. Players who can prove value will win.

Phocuswright’s U.S. Consumer Travel Report 2025 provides a snapshot of American travelers’ recent behavior and sentiment regarding travel. Based on a comprehensive survey of United States leisure travelers, this report provides a range of data and analysis on the American consumer travel market, and what these trends look like over time.

Key research topics addressed by this research include:

• How have U.S. travelers’ spending priorities shifted over the past 12 months, and what does this mean for discretionary travel demand?
• Which booking channels and tools are gaining favor among different generations of travelers?
• How are price sensitivity and economic pressures reshaping decisions about destinations, accommodations and travel modes?
• What opportunities exist for suppliers, OTAs and technology players to capture value as travelers demand smarter, more transparent planning tools?