Research Topics
Tours and Activities
Latest on Tours and Activities
Phocuswright's coverage of travel's third-largest segment includes everything from the experiences, activities, attractions and tours that travelers do in-destination and how they decide where to go, to the outlook for online intermediaries' and suppliers' attitudes toward online distribution.
ReportItaly Consumer Travel 2023
Published: October 2023
Italian travelers prioritize their trips highly: Following the pandemic, both the number of travelers...
Report
ArticleGenAI and Emerging Tech Use Among Travelers
Published: January 2024
This article is derived from the findings of Phocuswright’s 2023 consumer travel surveys in Europe,...
Article
ReportSpain Consumer Travel 2023
Published: October 2023
The number of Spanish travelers (and percent of the population traveling) grew precipitously...
Report
ReportGermany Consumer Travel 2023
Published: September 2023
German travelers are cautiously returning to the travel scene. Although travel incidence has not yet...
Report
ReportThe State of Travel Funding 2023
Published: November 2023
Phocuswright has tracked the digital travel startup landscape for nearly 15 years, and as of the time...
Report
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ReportFrance Consumer Travel 2023
Published: September 2023
Travelers in France are still value travel spend highly Despite economic challenges, travel and...
Report
ReportFrance Travel Market Report 2022-2026
Published: May 2023
The France travel market burst into recovery mode in 2021 and continued the trend into 2022. High...
Report
ReportU.K. Consumer Travel 2023
Published: August 2023
In the U.K., despite challenging market conditions, travel and tourism remain a high priority purchase...
Report
Market Data SheetU.S. Travel Market Data Sheet 2022-2026
Published: May 2023
This data sheet provides quick and easy access to updated U.S. travel market sizing data and...
Market Data Sheet
ReportU.S. Packaged Travel Market Report 2022-2026
Published: April 2023
The packaged travel segment grew 29% in 2022, from $11.3 billion to $14.5 billion, continuing its...
Report
