Research Topics
Tours and Activities
Latest on Tours and Activities
Phocuswright's coverage of travel's third-largest segment includes everything from the experiences, activities, attractions and tours that travelers do in-destination and how they decide where to go, to the outlook for online intermediaries' and suppliers' attitudes toward online distribution.

ReportGermany Travel Market Essentials 2025
Published: June 2025
This publication provides access to critical, top-level takeaways of for the Germany travel market,...
Report

ReportFrance Travel Market Essentials 2025
Published: June 2025
This publication provides access to critical, top-level takeaways of for the France travel market,...
Report

ReportAsia Pacific Travel Market Report 2025
Published: December 2025
This report series features 12 markets comprise the Asia Pacific travel market: Australia-New Zealand,...
Report

ReportMiddle East Travel Market Report 2025
Published: September 2025
The Middle East travel market includes several key country markets: the UAE, Saudi Arabia, Qatar and...
Report

ReportIndia Travel Market Essentials 2025
Published: September 2025
This publication provides access to critical, top-level takeaways of for the India travel market,...
Report

ReportU.S. Travel Agency Landscape 2024
Published: February 2025
U.S. Travel Agency Landscape 2024 is part of a joint research project with Phocuswright and Travel...
Report

ReportGlobal Travel Market Report 2025
Published: October 2025
Phocuswright’s Global Travel Market Report 2025 provides comprehensive market sizing and projections...
Report

ReportThe State of Travel Startups 2024
Published: November 2024
Phocuswright has tracked the digital travel startup landscape for over 15 years, and as of the time of...
Report

Market Data SheetEurope Travel Market Data Sheet 2025
Published: June 2025
This data sheet provides comprehensive market sizing and projections for the Europe travel industry...
Market Data Sheet

ReportU.S. Packaged Travel Market Report 2023-2027
Published: May 2024
In 2023, the U.S. packaged travel market recorded a healthy 23% increase as travelers enthusiastically...
Report