Research Topics
Tours and Activities
Latest on Tours and Activities
Phocuswright's coverage of travel's third-largest segment includes everything from the experiences, activities, attractions and tours that travelers do in-destination and how they decide where to go, to the outlook for online intermediaries' and suppliers' attitudes toward online distribution.

ReportEurope Consumer Travel Report 2024: Major Markets Compared
Published: October 2024
This report, based on a comprehensive survey of European travelers and those who plan to travel in the...
Report

ReportThe State of Travel Startups 2024
Published: November 2024
Phocuswright has tracked the digital travel startup landscape for over 15 years, and as of the time of...
Report

ReportU.S. Packaged Travel Market Report 2023-2027
Published: May 2024
In 2023, the U.S. packaged travel market recorded a healthy 23% increase as travelers enthusiastically...
Report

ReportMiddle East Travel Market Report 2023-2027
Published: July 2024
The Middle East travel market includes several key country markets: the UAE, Saudi Arabia, Qatar and...
Report

ReportFrance Consumer Travel Report 2024
Published: July 2024
The number of French travelers has reached a new high. Travel incidence also grew across all age...
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ReportU.S. Consumer Travel Report 2024
Published: November 2024
Phocuswright’s U.S. Consumer Travel Overview 2024 provides a snapshot of American travelers’ recent...
Report

ReportEurope Consumer Travel Report 2024 (Series)
Published: May 2024
This comprehensive report, based on a survey of European travelers and those who plan to travel in the...
Report

ReportCanada Consumer Behavior and Travel Market Report 2022-2026
Published: November 2023
Phocuswright’s Canada Consumer Behavior and Travel Market Report 2022-2026 provides a complete view of...
Report

ReportGermany Travel Market Report 2023-2027
Published: April 2024
Germany's travel market reclaimed its position as Europe's largest in 2023, with an 18% increase in...
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ReportSpain Travel Market Report 2023-2027
Published: April 2024
Spain's travel market completed its recovery in 2023, with gross bookings rising 36% to €34.6 billion....
Report