Travel in Uncertain Times: U.S. Consumer Travel 2025

Summary

Even amid inflation and global instability, Americans refuse to give up on travel, though they may reshape its place in their lives. While the vast majority of U.S. travelers intend to take trips this year, many report favoring shorter, value-driven trips closer to home. As costs rise and safety concerns grow, brands that deliver transparency, trust and tangible value will earn travelers’ loyalty in uncertain times.

Based on a comprehensive survey of U.S. leisure travelers, this analysis unpacks how shifting priorities, generational differences and cautious optimism are redefining the American travel mindset for the year ahead.

Key research topics addressed by this research include:

• How is economic and geopolitical uncertainty influencing Americans’ travel decisions in 2025?
• Which traveler demographics are showing the strongest and weakest comfort levels?
• How are spending priorities shifting across generations?
• What opportunities exist for travel brands amid consumer caution?