The New Age(nts): Impact of Generative AI on the In-Destination Experience

Summary

The New Age(nts) Trend Series is a series of online conversations hosted by Phocuswright exploring the impact of generative AI (GenAI) and autonomous agents on the travel industry. Five online events are taking place from March through September of 2025 which align with the five trends outlined in the report Travel Innovation and Technology Trends 2025.

As generative AI becomes embedded in travel tools and hardware, it is poised to redefine the in-destination experience—from personalized navigation to AI-led tours. This panel discussion explored how AI can enhance travel logistics while raising key concerns about the preservation of human connection, cultural depth and local economic benefit. The future, panelists agreed, will be a hybrid one: humans and machines working together to elevate travel.
This analysis briefly covers the most important takeaways from the discussion and subsequent audience questions for Phocuswright subscribers.

Key questions answered by this summary (and its corresponding video seminar) include:

• How will generative AI transform the in-destination traveler experience in the next few years?
• What are the risks of over-automation, and how can the industry protect spontaneity and cultural richness?
• How can local operators and DMOs compete with—or complement—big tech in this emerging ecosystem?
• What business models and monetization strategies might emerge as AI-driven travel becomes mainstream?