Will Super Apps Replace Travel Apps?

Summary

Travel companies have invested millions in their smartphone apps to promote and leverage the unique advantages of the mobile channel. But are these investments now in jeopardy, due to the emergence of super apps? This article explores the super app phenomenon, and evaluates how it may impact traditional travel apps.

This article is part of a content series that explores some of the most significant technology-driven issues or developments that will shape travel distribution this year and beyond. For more on these hot topics, check out Travel Innovation and Technology Trends 2020.