$995 USDAnalyst: Mark Blutstein, Douglas Quinby
advancing technology, along with rapid adoption of and reliance on smartphones,
has significantly impacted many aspects of U.S. consumers’ day-to-day lives.
Travel is no exception, and in fact represents one area that has been
dramatically transformed by the Internet, mobile devices and a range of online
tools and services. Based on a comprehensive survey of U.S travelers’ device
ownership, attitudes and behavior, this report series examines the ways in
which consumers integrate technology throughout the travel life cycle – from
trip planning, shopping and booking, to the actual travel experience.