Italy Travel Market Essentials 2025
- Published:
- July 2025
- Research Type:
- Report
- Figures:
- 10
- Segments:
- Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & Packages, Short-Term Rental
- Regions:
- Europe
Summary
The Italian travel market grew 8% to €28.9 billion in 2024, fueled by a surge in inbound tourism and steady domestic demand. Online bookings now account for 57% of the market and are on track to reach 62% by 2028, while offline channels—particularly retail agencies—remain important for complex trips. Hotels continue to dominate supplier revenue, supported by strong luxury demand and record overnight stays, and rail saw double‑digit growth driven by high‑speed services. Despite global uncertainties and structural challenges, Italy’s diverse offerings and strong brand position it for continued growth in the years ahead.
New in 2025, this Essentials report delivers top-level takeaways for the Italy travel market, featuring charts and analysis on the key trends, segment highlights and market sizing datapoints that matter most.
Please note: The Italy travel market Essentials 2025 is part of Phocuswright’s Europe Travel Market Report 2025 series. With the single purchase of this series, the following reports are automatically included at no additional cost:
