U.S. Online Travel Overview Fifteenth Edition

U.S. Online Travel Overview Fifteenth Edition Published January 2016 Analysts: Maggie Rauch, Robert Cole, Michael Coletta, Lorraine Sileo


US $2,495 
CA $3,285 • £1,948 • €2,259
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Phocuswright's U.S. Online Travel Overview Fifteenth Edition is a comprehensive analysis of the U.S. travel industry, providing market sizing and growth forecasts through 2017. The report focuses on the U.S. online leisure/unmanaged business travel marketplace, highlighting marketing and distribution trends for all travel segments including air, hotel, car rental, vacation packaging, rail and cruise. This comprehensive research provides a detailed overview of travel distribution in the U.S., with analysis of trends in market share, technological innovation and consumer behavior.  

Topics include:  

  • Size and composition of the U.S. total and online travel markets
  • Market sizing and forecasts through 2017, including breakouts for air, car rental, hotel, tour operators, cruise, rail and online travel agencies (OTAs)
  • Mobile travel sizing for airlines, hotels, car rental and OTAs
  • Distribution patterns and projections by segment and channel
  • In-depth analysis of air, hotel, car rental, vacation packaging and cruise segments
  • Consumer and technology trends influencing travel marketing and distribution  

Phocuswright has followed the evolution of online travel purchasing from its inception. U.S. Online Travel Overview Fifteenth Edition is the industry standard for sizing and forecasting, providing actionable insights into the U.S. travel market - purchase today.



Hotels & Lodging

Online Travel Agencies

  • Size and Structure of the U.S. Online Travel Market
    • Overview
    • Size of the Market
    • Composition of the U.S. Travel Market
    • U.S. Travel Market – Channel Shift
    • Online Travel Outlook
    • Online Segment Share
    • Supplier Websites vs. OTAs
    • Mobile
    • Key Findings
    • Purpose of the Report
    • Methodology
      • Market Size and Forecasts
      • Consumer Travel and Behavioral Information
  • Online Travel Agencies: Consolidation, Cross-Shopping and Channel Shift
    • Key Findings
    • Overview
    • A Note on Methodology
    • Size of the Market
    • Hotels Continue To Gain, Air Is Less of a Pain
    • The OTA Duopoly Takes Shape
    • Suppliers Slip on Hotels, Hold on Air
    • Mobile Means More for OTAs
    • Meta Breaks Up the Duopoly
    • OTAs Want to Share
  • Airlines: At Cruising Altitude
    • Key Findings
    • Overview and Size of the Market
    • Low-Cost Looms
    • Modest Gains for OTAs, but Airlines Are in Charge
    • Ancillaries
    • Metasearch – Keep Your Friends Close, and Your Eyes on Google
    • Mobile: Travelers Tapping Out
  • Hotel & Lodging: Intermediaries Rise Again
    • Key Findings
    • Overview
    • Size of the Market
      • Methodology Note:
    • Online Sales in Double Digits
    • OTAs Tip the Scales
    • OTAs vs. Supplier Websites
    • Consolidation and Power
    • Distribution Channel Mix: Relatively Stable
    • Trends
      • Luring the Loyal Customer
      • The Trip Down the Funnel
      • Mobile: Traffic Up but Bookings Stall
      • Sharing Economy Sinks In
      • Independent Hotels Challenged to Compete
  • Car Rental: Built for the Road Ahead?
    • Key Findings
    • Overview and Size of the Market
    • OTAs vs. Branded Sites
    • Mobile
    • Emerging Models
  • Packaged Travel: Embracing Complexity, Luxury and Youth
    • Key Findings
    • Overview
    • Market Sizing
    • Travel Agent Distribution
    • OTA vs. Tour Operator Websites
    • Embracing Complexity and Dynamic Product Sourcing
    • Packages Target Discerning Travelers
    • Millennials More Inclined to Bundle Up?
  • Cruise: The Horizon Brightens
    • Key Findings
    • Overview
    • New Focus on Repeat Cruisers
    • Pushing Packages
    • Cruising Online
    • Traditional Agents: Back Onboard
    • OTAs vs. Supplier Websites
    • Mobile and Social: Slow Build
    • New Territory
US $2,495 
CA $3,285 • £1,948 • €2,259
FREE for Open Access Subscribers
Add to Cart