The U.K. is home to the largest and most mature online travel market in Europe, with two thirds of the country’s travel bookings projected to be made via websites or mobile apps in 2018. Online transactions continue to outpace the overall market, which is expected to grow 2-4% annually through 2022. This report provides current data, charts and analysis on the U.K. travel market, with sizing and projections from 2016-2022.
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For more on the dynamic European online travel marketplace, check out the following: