German Online Travel Overview Tenth Edition
Phocuswright's German Online Travel Overview Tenth Edition provides data, analysis and insight into the German travel industry, and projects future performance through 2016. The report covers German travel market dynamics, and contains detailed information on all key segments, including air, hotel, car rental, rail, tour operators and online travel agencies.
Bolstered by the country's relatively stable economy and low unemployment, Germany's travel market remains the largest in Europe. Gross bookings totaled €55.4 billion in 2013, and will increase 2% to reach €56.3 billion in 2014. German online gross bookings will reach €25 billion in 2016, as German consumers grow increasingly comfortable with online shopping and suppliers more savvy about online distribution.
European Market Overview
Also included with Phocuswright's German Online Travel Overview Tenth Edition is a summary of the entire European online travel marketplace. This section of the report contains data, analysis and projections through 2016 for key industry channels (OTAs, suppliers) and segments (air, hotel, car rental, tour operators and rail), as well as major markets (France, Germany, the U.K., Italy, Spain and Scandinavia). This valuable overview provides robust European market intelligence that puts regional trends and performance in perspective. The report also features mobile bookings by country and segment.
Purchase Phocuswright's German Online Travel Overview Tenth Edition for a complete analysis of the German online travel space, including market sizing, key suppliers and intermediaries, trends and projections.
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