European Online Travel Overview Tenth Edition

European Online Travel Overview Tenth Edition Published December 2014 Analysts: Luke Bujarski, Colie Hoffman, David Juman, Ralph Merten, Friederike Winkowski, Donna Airoldi, Jesus Salgado Criado, Karen Burka, Peter O'Connor, Stanislas Feminier, Lorraine Sileo

 

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Phocuswright's European Online Travel Overview Ninth Edition is a detailed overview of the European travel market, providing market sizing and growth forecasts through 2016. The report focuses on the European online leisure/unmanaged business travel marketplace, with in-depth analysis of six individual markets: France, Germany, the U.K., Italy, Spain and Scandinavia. The report highlights key trends for all major travel segments, including air, hotel, car rental, tour operators and rail. 

Topics include:

  • Size of the European travel market and six individual country markets
  • Market forecasts through 2016
  • Mobile bookings by country and segment
  • Distribution patterns by segment and channel
  • In-depth analysis of all major travel supplier segments
  • Trends among key travel companies
Purchase European Online Travel Overview Tenth Edition for a comprehensive picture of the European online travel market, delivering data and analysis essential to any travel company competing in Europe.

  • The European Online Travel Overview
    • Overview
    • European Online Travel Market
    • Share and Trends by Country
    • Suppliers
      • Airlines
      • Traditional Airlines
      • Low-Cost Carriers
      • Hotels
      • Rail
      • Car Rental
      • Tour Operators
      • Online Travel Agencies
    • Mobile
    • Metasearch
    • Methodology
  • The French Online Travel Overview
    • Key Findings
    • Macro Landscape
    • Size of the Market
    • Mobile
    • Suppliers
      • Airlines
        • Air France/KLM
        • Corsair
        • XL Airways
        • Transavia
        • Other Carriers
      • Hotels
        • Accor
        • Louvre Hôtels Group
        • Others
      • Rail
      • Car Rental
      • Tour Operators
        • Club Med
        • Thomas Cook France
        • TUI France
        • Voyageurs du Monde
        • Transat France
        • Fram
        • Others
      • Online Travel Agencies
        • Booking.com
        • Odigeo
        • Expedia
        • Promovacances
        • Travelocity/Lastminute
        • Others
    • Conclusion
  • German Online Travel Overview
    • Key Findings
    • Macro Landscape
    • Size of the Market
    • Mobile
    • Suppliers
      • Airlines
        • Lufthansa
        • Air Berlin
      • Hotels
      • Rail
      • Car Rental
      • Tour Operators
        • TUI
        • DER Touristik (formerly Rewe Touristik)
        • Thomas Cook
      • Online Travel Agencies
        • Booking.com (Priceline)
        • HRS/Hotel.de
        • Expedia
        • Unister
        • eDreams Odigeo
        • Comvel
        • L’tur
        • HolidayCheck
    • Conclusion
  • The Italian Online Travel Overview
    • Online Distribution Dashboard
    • Key Findings
    • Macro Landscape
    • Size of the Market
    • Mobile
    • Suppliers
      • Airlines
        • Traditional Airlines
          • Alitalia
          • Meridiana
        • Low-Cost Carriers
          • Blue Panorama
          • Livingston
          • Neos
      • Hotels
      • Rail
        • Trenitalia
        • Nuovo Trasporto Viaggiatori (NTV)
      • Car Rental
      • Tour Operators
      • Online Travel Agencies
        • Priceline
        • Expedia
        • Bravofly Rumbo Group
        • Odigeo
    • Conclusion
  • The Scandinavian Online Travel Overview
    • Key Findings
    • Macro Landscape
    • Size of the Market
    • Mobile
    • Suppliers
      • Airlines
        • Traditional Airlines
          • Scandinavian Airlines Group (SAS)
          • Malmö Aviation
          • Tour Operator Airlines
        • Low-Cost Carriers
          • Norwegian Air
          • Cimber A/S
      • Hotels
        • Rezidor Hotel Group
        • Scandic Hotels
        • Nordic Choice Hotels
        • First Hotels
        • Thon Hotels
        • Smaller Hotel Chains
      • Rail
        • Statens Järnvägar (SJ)
        • Norges Statsbaner (NSB)
        • Danske Statsbaner (DSB)
      • Car Rental
        • Regional Brands
          • Avis
          • Hertz
          • Europcar
          • Sixt
      • Tour Operators
        • TUI Nordic
        • TC Scandinavia
        • Kuoni Scandinavia
        • Kilroy
        • Ticket Leisure Travel
        • Stay.com
      • Online Travel Agencies
        • Booking.com (Priceline)
        • Etraveli AB
        • eDreams Odigeo (Travellink)
        • Expedia
        • MrJet/Ebookers (Orbitz Worldwide)
        • Restplass/Reisegiganten
        • Flygstolen
        • Flygpoolen
        • VIA Egencia
    • Conclusion
  • The Spanish Online Travel Overview
    • Overview
    • Online Distribution Dashboard
    • Key Findings
    • Macro Landscape
    • Size of the Market
    • Mobile
    • Suppliers
      • Airlines
        • Traditional Airlines
          • Iberia
          • Air Europa
        • Low-Cost Carriers
          • Vueling
          • Iberia Express
          • Others
      • Hotels
      • Rail
      • Car Rental
      • Tour Operators
      • Online Travel Agencies
        • Priceline/Booking.com
        • eDreams
        • Rumbo
        • Logitravel
        • Atrápalo
        • Others
    • Conclusion
  • The U.K. Online Travel Overview
    • Key Findings
    • Macro Landscape
    • Size of the Market
    • Mobile
    • Suppliers
      • Airlines
        • Traditional Airlines
          • British Airways
          • Virgin Atlantic
        • Low-Cost Carriers
          • easyJet
          • Jet2
          • Flybe
      • Hotels
        • InterContinental Hotels Group (IHG)
        • Premier Inn
        • Travelodge UK
      • Rail
      • Car Rental
      • Tour Operators
        • Thomas Cook
        • TUI Travel
      • Online Travel Agencies
        • Booking.com (Priceline)
        • Expedia/Hotels.com
        • Lastminute/Travelocity
        • Orbitz/Ebookers
        • On the Beach
        • Travel Republic
        • Others
    • Conclusion

Phocuswright's European Online Travel Overview Tenth Edition presents the findings from proprietary research conducted in 2014 on the European leisure and unmanaged business travel markets. This effort was undertaken as a multipart project to assess the European travel market as a whole, and includes in-depth analyses of six individual European markets: France, Germany, the U.K. (including Northern Ireland), Italy, Spain and Scandinavia.

To evaluate the markets, Phocuswright interviewed executives from over 90 Europe-based airlines, hotels, tour operators, rail companies, car rental companies, OTAs, traditional travel agencies and travel technology companies. European estimates and projections include the first 15 European Union (EU) countries, as well as Switzerland and Norway.

Unless otherwise indicated, all sales are based on "gross bookings" - that is, the total transaction value of the products sold in Europe - for leisure and unmanaged business travel sites (i.e., consumer-facing websites that sell to individuals, including unmanaged business travelers purchasing outside of corporate travel policies). Gross bookings also include sales from non-EU travel suppliers that are transacted via EU-based OTAs and tour operators. Corporate online booking systems such as Sabre GetThere and Amadeus e-Travel are excluded from this analysis.

All financial information is based on data obtained from company interviews or publicly available financial reports. Estimates and projections are based on executive interviews, third-party information, web traffic results, economic indicators, market trends and Phocuswright analysis. Data is actual for 2012-2013 and projected for 2014-2016. In Figures, totals may not always add to 100% due to rounding.

All currencies are in euros (A) unless otherwise indicated - as in the U.K. chapter, where figures are in British pounds (£) - and converted at the average rate for the period they represent. References to the "travel market" are understood to cover the total travel market, while "traditional travel agency" refers to principally offline travel agencies.

In assessing the market, Phocuswright applies the following methodology to each respective travel segment:

OTA: OTA market sizing estimates and forecasts are based on the local market demand processed via pan-European and local OTAs. Phocuswright figures express the total transaction value of travel sold via OTAs in each respective source market. For example, bookings generated within Germany, for both domestic and international travel, are allocated to the German market. Total OTA bookings reflect the share of total online supplier bookings processed byintermediaries.

Airline: Airline supplier gross bookings, both offline and online, are assigned to the market in which the supplier is headquartered. For example, all business generated by Lufthansa worldwide is allocated to Germany, while all Air France/KLM online revenue is allocated to France. IAG airlines (British Airways and Iberia) are an exception, as their figures are reported individually.

Hotel: Hospitality supplier gross bookings, both offline and online, are based on room revenue generated by properties in the country source market. Room revenue for hotels and guesthouse/bed and breakfast establishments are included, while camping and similar establishments' revenue is excluded. Room revenue also excludes food and beverage sales.

Car Rental: Car rental supplier gross bookings, both offline and online, are based on revenues generated by rental fleets operating within the country source market.

Tour Operator: Tour operator bookings are assigned to their respective source markets. For example, TUI Travel's U.K. sales are assigned to the U.K. market. Total travel market calculations - for individual country markets as well as for the total European market - only include non-Europe tour operator bookings generated by each source market. This avoids double counting across other segments including hotels and airlines.

Additional considerations
Note that aggregating individual supplier segment estimates and forecasts will not yield the same results as total market estimates, since adjustments aremade for double counting.

When distinguishing supplier-direct from intermediary bookings, consider the final merchant of sale as the booking channel. For example, metasearch engines are often non-transactional, and customers are redirected to the respective supplier or OTA site for payment processing. Car rental partnerships with airlines and hotels function in a similar way, in that customers searching for car rental products on an airline or hotel website will often be directed to the car rental website to process the payment.

US $2,495 
CA $3,201 • £1,792 • €2,047
FREE for Open Access, Global and European Subscribers
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