U.K. Online Travel Overview Tenth Edition
Phocuswright's U.K. Online Travel Overview Tenth Edition provides data, analysis and insight into the U.K. travel industry, and projects future performance through 2016. The report covers U.K. travel market dynamics, and contains detailed information on all key segments, including air, hotel, car rental, rail, tour operators and online travel agencies.
Improvements in the U.K. economy in the second half of 2013 helped drive the British travel market. Moving into 2014, more favorable exchange rates between the pound and the euro also helped boost demand for outbound international travel. This healthy growth environment stirred heavy competition between suppliers and intermediaries - particularly online, where mobile strategies remained front and center.
European Market Overview
Also included with Phocuswright's U.K. Online Travel Overview Tenth Edition is a summary of the entire European online travel marketplace. This section of the report contains data, analysis and projections through 2016 for key industry channels (OTAs, suppliers) and segments (air, hotel, car rental, tour operators and rail), as well as major markets (France, Germany, the U.K., Italy, Spain and Scandinavia). This valuable overview provides robust European market intelligence that puts regional trends and performance in perspective. The report also features mobile bookings by country and segment.
Purchase Phocuswright's U.K. Online Travel Overview Tenth Edition for a complete analysis of the U.K. online travel space, including market sizing, key suppliers and intermediaries, trends and projections.
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