Report
Referral Trends in Online Accommodation: Google’s in Charge
Referral Trends in Online Accommodation: Google’s in Charge
- Published:
- March 2017
- Research Type:
- Article
- Format:
- Slideshow & PDF
- Segment:
- Hotels & Lodging
- Region:
- U.S. & Canada
Summary
For travel players competing for accommodations shoppers, the battle for website visitors often begins on a third-party website. Search, metasearch, referrals and advertising all play a role in driving traveler traffic. This report, part of Phocuswright’s U.S. Accommodation: Clickstream & Conversion series, presents analysis of traffic trends for the U.S. online accommodation marketplace, with a focus on referral share and trends for key segments and travel brands. Data includes desktop and mobile referrals in the hotel, OTA, private accommodation and metasearch categories.
Individual reports in this series include:
- U.S. Accommodation: Clickstream & Conversion Highlights 2014-2016 (FREE)
- Hotel Suppliers: Traffic & Conversion ($295)
- Metasearch: Hotel Path Traffic ($295)
- Online Accommodation Brand Analysis: Traffic & Conversion ($295)
- Online Travel Agencies: Hotel Path Traffic & Conversion ($295)
- Private Accommodation: Traffic & Conversion ($295)
- Referral Trends in Online Accommodation: Google's in Charge ($295)
- The Battle for Lifetime Value: Customer Loyalty in Online Accommodation ($295)
Click here to purchase the entire U.S. Accommodation: Clickstream & Conversion series for $1,095.
Analysts
