Referral Trends in Online Accommodation: Google’s in Charge

A U.S. Accommodation Clickstream & Conversion report

Referral Trends in Online Accommodation: Google’s in Charge Published March 2017 Analysts: Douglas Quinby, Cathy Walsh, Deepak Jain

 

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For travel players competing for accommodations shoppers, the battle for website visitors often begins on a third-party website. Search, metasearch, referrals and advertising all play a role in driving traveler traffic. This report, part of Phocuswright’s U.S. Accommodation: Clickstream & Conversion series, presents analysis of traffic trends for the U.S. online accommodation marketplace, with a focus on referral share and trends for key segments and travel brands. Data includes desktop and mobile referrals in the hotel, OTA, private accommodation and metasearch categories.

Individual reports in this series include:

Click here to purchase the entire U.S. Accommodation: Clickstream & Conversion series for $1,095.

US $295 
CA $376 • £222 • €250
FREE for Global Subscribers
Add to Cart