Online Travel Agencies: Hotel Path Traffic & Conversion

A U.S. Accommodation Clickstream & Conversion report

Online Travel Agencies: Hotel Path Traffic & Conversion Published February 2017 Analysts: Douglas Quinby, Cathy Walsh, Deepak Jain

 

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Research Type:
Format:
Slideshow & PDF
Pages:
17 slides

While hotel shopping via desktop on online travel agencies (OTAs) has recently fallen, coinciding with the launch of several major hotels' direct-booking marketing campaigns, OTAs have seen significant mobile visitation and hotel booking volume growth overall, as conversion has risen. This report, part of Phocuswright's U.S. Accommodation: Clickstream & Conversion series, presents analysis of traffic trends for the U.S. online accommodation marketplace, with a focus on traffic and conversion for major OTAs. Data includes monthly unique visitors, conversion and referrals for both desktop and mobile websites.

Individual reports in this series include:

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US $295 
CA $396 • £227 • €263
FREE for Global Subscribers
Add to Cart