The Battle for Lifetime Value: Customer Loyalty in Online Accommodation

A U.S. Accommodation Clickstream & Conversion report

The Battle for Lifetime Value: Customer Loyalty in Online Accommodation Published March 2017 Analysts: Douglas Quinby, Cathy Walsh, Deepak Jain

 

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Research Type:
Format:
Slideshow & PDF
Pages:
23 slides

Given the rising costs of customer acquisition, repeat visitors are more valuable than ever. While today’s travelers are notoriously fickle, repeat visitation data suggests that loyalty perks and a satisfying customer experience can still entice travelers to come back for more. This report, part of Phocuswright’s U.S. Accommodation: Clickstream & Conversion series, presents analysis of traffic trends for the U.S. online accommodation marketplace, with a focus loyalty and repeat booking rates for major U.S. travel brands across several categories. Data includes average monthly bookings for both desktop and mobile websites.

Individual reports in this series include:

Click here to purchase the entire U.S. Accommodation: Clickstream & Conversion series for $1,095.

Given the rising costs of customer acquisition, repeat visitors are more valuable than ever. While today’s travelers are notoriously fickle, repeat visitation data suggests that loyalty perks and a satisfying customer experience can still entice travelers to come back for more. This report, part of Phocuswright’s U.S. Accommodation: Clickstream & Conversion series, presents analysis of traffic trends for the U.S. online accommodation marketplace, with a focus on loyalty and repeat booking rates for major U.S. travel brands across several categories. Data includes average monthly bookings for both desktop and mobile websites.

US $295 
CA $397 • £230 • €275
FREE for Global Subscribers
Add to Cart