Report
Hotel Suppliers: Traffic & Conversion
Hotel Suppliers: Traffic & Conversion
- Published:
- February 2017
- Research Type:
- Article
- Format:
- Slideshow & PDF
- Pages:
- 19 slides
- Segment:
- Hotels & Lodging
- Region:
- U.S. & Canada
Summary
In an effort to regain some market share from leading OTAs, major hotel brands have introduced exclusive rates and other perks for loyalty members who book direct. But to what extent have these initiatives paid off? This report, part of Phocuswright's U.S. Accommodation: Clickstream & Conversion series, presents analysis of traffic trends for the U.S. online accommodation marketplace, with a focus on traffic and conversion for major hotel brands. Data includes monthly unique visitors and conversion rates for both desktop and mobile websites.
Individual reports in this series include:
- U.S. Accommodation: Clickstream & Conversion Highlights 2014-2016 (FREE)
- Metasearch: Hotel Path Traffic ($295)
- Online Accommodation Brand Analysis: Traffic & Conversion ($295)
- Online Travel Agencies: Hotel Path Traffic & Conversion ($295)
- Private Accommodation: Traffic & Conversion ($295)
- Referral Trends in Online Accommodation: Google's in Charge ($295)
- The Battle for Lifetime Value: Customer Loyalty in Online Accommodation ($295)
Click here to purchase the entire U.S. Accommodation: Clickstream & Conversion series for $1,095.
Analysts
