In the wake of one of the worst economic downturns in recent history, dramatic changes are shaking up the European corporate travel market. Ongoing corporate austerity, empowered business travelers and rapidly advancing technology are creating fresh challenges and opportunities – and escalating competition for share of the managed travel market.
Phocuswright's European Managed Travel Distribution: Market Sizing and Trends provides a comprehensive analysis of the European corporate travel marketplace. The report includes market sizing and forecasts through 2014, including breakouts for key channels, segments and countries (France, Germany, Italy and the U.K.). The report identifies the corporate travel and technology trends that are transforming the managed travel landscape, highlighting key metrics and dynamics that will shape the arena in the years to come.
- Managed corporate travel market sizing (with projections through 2014), including share of the total European travel
- Sizing and analysis for France, Germany, Italy and the U.K.
- Online penetration and the use of online booking tools in the corporate travel marketplace
- Intermediary versus supplier-direct bookings, with projections through 2014
- Corporate travel spend across key expense categories – air, hotel, car rental and rail
- Key European corporate travel and technology trends, including: trip optimization, the role of procurement, responses to the consumerization of corporate travel, the rise of the end-to-end solution, social media, data analytics and mobile
With its detailed assessment of the European corporate travel landscape – including market sizing, analysis and technology trends – this report is an essential resource.
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- Background and Methodology
- Key Findings
- Size of the Market
- Total and Online Managed Travel Markets
- Intermediaries vs. Supplier Websites
- Managed Bookings by Segment
- Local vs. Pan-European TMCs
- European Managed Travel Trends
- Distribution Trends
- Corporate Travel Trends
- Trip Optimization and Management
- The Role of Procurement
- Loyalty vs. Compliance
- Responses to Consumerization
- SMMP and Duty of Care
- Technology Trends
- Travel Segment Trends
- Full-Service Airlines
- Low-Cost Carriers
- Travel Management Companies
- Global Distribution Systems
- Country Market Sizing and Trends
- The United Kingdom
- Rest of Europe
This report is based largely on research conducted in the latter half of 2012 for Phocuswright's European Corporate Travel: Fragmentation and Technology Special Project. The project featured comprehensive analysis of the European corporate travel marketplace, sized the market and uncovered key trends affecting the industry. At the heart of the project was a series of in-depth interviews with a cross-section of stakeholders connected to corporate travel in Europe: travel suppliers (hotels, airlines, rail and car rental companies); intermediaries (TMCs, OTAs, GDSs and other content aggregators); technology suppliers (booking tool providers, expense management companies and mobile solution providers); corporate buyers; travel managers; and others. The interviews were spread across four key markets in Europe – Germany, the U.K., France and Italy – in addition to representatives from numerous pan-European or global enterprises.
The terms "corporate travel" and "business travel" are frequently interchangeable. But because one of the key objectives of this report is to explore trends related to European companies that have structured corporate travel policies, we have adopted a narrower definition of the target market. Specifically, we use the term "managed travel" to refer to companies that enforce particular policies regarding their employees' business travel. These policies incorporate at least one of the following elements:
- Use of preferred suppliers
- Use of preferred booking channels
- Some level of authorization required for travel
- Explicit expense policies
Only companies with structured corporate travel policies were included in this analysis and report. These may include organizations ranging from small and medium enterprises to large corporations, provided their policies include one of the elements specified above.
All currencies are in euros (€) unless otherwise indicated (as in the U.K. section) and converted at the average rate for the period they represent.