Robert Cole
Senior Research Analyst, Lodging and Leisure TravelRobert Cole contributes to Phocuswright on topics related to hospitality, technology, distribution and traveler engagement. He has authored numerous papers for Phocuswright and has served in industry leadership roles with the Open Travel Alliance interoperability committee, HEDNA board of directors and as an HSMAI Adrian Awards Platinum/Best of Show judge.
Mr. Cole is also founder of RockCheetah, a hotel marketing strategy and travel technology consulting practice with clients including global hotel brands, travel technology providers, consumer websites, major media groups, travel related service organizations and the U.S. Government. Robert has over 30 years of travel industry experience. Prior to working with Phocuswright, Mr. Cole served as vice president, destination experience for mega-wholesaler Mark Travel; vice president of hotel and car for dynamic packaging pioneer Neat Group; director of hospitality development for Sabre Group; and corporate director of marketing planning for Four Seasons Hotels and Resorts. He holds a B.S. degree from Cornell University's School of Hotel Administration.
Travel Innovation and Technology Trends 2022
Category: Technology Innovation Published: February 2022 Analysts: Michael Coletta, Robert Cole, Cathy Walsh, Nick Price, Hollis Thomases, Norm Rose US $500Each year, Phocuswright publishes a content series that identifies the most significant innovation trends in travel technology and distribution for the upcoming year and beyond. This year we again...
Preventing a Hospitality Identity Crisis
Category: Technology Innovation Published: December 2021 Analysts: Robert ColeHotels are currently facing a dilemma with their official status and online presence. With a lack of a centralized, singular digital identifier or management technology for each property, confusion...
Offer Personalization: What Variables Set the Context
Category: Technology Innovation Published: August 2019 Analysts: Robert ColePersonalization continues to be increasingly important both to travelers and the travel companies selling and/or operating the associated services. All recognize that personalized experiences, online as...
Travel Innovation and Technology Trends 2019
Category: Technology Innovation Published: March 2019 Analysts: Bob Offutt, Robert Cole, Michael Gerra, Cathy Walsh, Hollis Thomases, Norm RoseEach year, Phocuswright publishes an annual report that discusses the most significant technology-driven issues or developments that will shape travel distribution this year and beyond. This year we...
It's All About the Experience: How Will Technology Improve the Hotel Stay?
Category: Technology Innovation Published: October 2018 Analysts: Robert ColeTechnology plays a growing role in individual lifestyles and how people engage with their surroundings. Smartphones and wearables are ever-present companions. Unlimited entertainment options are...