Analyst Robert Cole

Robert Cole

Senior Research Analyst, Lodging and Leisure TravelRobert Cole

Robert Cole contributes to Phocuswright on topics related to hospitality, technology, distribution and traveler engagement. He has authored numerous papers for Phocuswright and has served in industry leadership roles with the Open Travel Alliance interoperability committee, HEDNA board of directors and as an HSMAI Adrian Awards Platinum/Best of Show judge. 

Mr. Cole is also founder of RockCheetah, a hotel marketing strategy and travel technology consulting practice with clients including global hotel brands, travel technology providers, consumer websites, major media groups, travel related service organizations and the U.S. Government. Robert has over 30 years of travel industry experience. Prior to working with Phocuswright, Mr. Cole served as vice president, destination experience for mega-wholesaler Mark Travel; vice president of hotel and car for dynamic packaging pioneer Neat Group; director of hospitality development for Sabre Group; and corporate director of marketing planning for Four Seasons Hotels and Resorts. He holds a B.S. degree from Cornell University's School of Hotel Administration.

Travel Research From Robert Cole

Customization and Personalization in Travel Marketing

Customization and Personalization in Travel Marketing

Category: Technology Innovation Published: October 2015 Analysts: Robert Cole

For decades, travel marketing was dominated by mass broadcasting of product features – convenient schedules, on-time performance, pleasant staff or comfy beds. Now, however, advanced technologies and...

Hotel Channel Management at a Crossroads

Hotel Channel Management at a Crossroads

Category: Technology Innovation Published: May 2015 Analysts: Robert Cole US $350

Hotel products are inherently complex, and the ability to price and distribute rooms efficiently (at a reasonable cost) is fundamental to sustaining profitability. But in such a fragmented marketplace,...

U.S. Online Travel Overview Fourteenth Edition

Category: Market Overview & Sizing Published: December 2014 Analysts: Maggie Rauch, Robert Cole, Douglas Quinby, Lorraine Sileo US $2,495

The 2008-2009 global financial crisis contributed to a conservative approach to spending for many Americans that has taken its toll on travel. However, those days are slipping further into the travel...

How the Deep Web, Big Data, Semantic Relationships and Personalized Content Change Travel Marketing

Category: Technology Innovation Published: August 2014 Analysts: Robert Cole US $450

Not long ago, selling travel was viewed as a somewhat generic, three-step process: shop, check (availability and pricing) and book. Today, powerful technologies are converging which enable marketers to...

Hotel Revenue Management Publication Package

Hotel Revenue Management Publication Package

Category: Technology Innovation Published: December 2013 Analysts: Robert Cole US $650

Purchase Together and Save! This package combines two hotel revenue management publications:Hotel Revenue Management in 2013 - More Art Than Science? (US$350)Hotel Revenue Management: The Future of Now...

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