Analyst Robert Cole

Robert Cole

Senior Research Analyst, Lodging and Leisure TravelRobert Cole

Robert Cole contributes to Phocuswright on topics related to hospitality, technology, distribution and traveler engagement. He has authored numerous papers for Phocuswright and has served in industry leadership roles with the Open Travel Alliance interoperability committee, HEDNA board of directors and as an HSMAI Adrian Awards Platinum/Best of Show judge. 

Mr. Cole is also founder of RockCheetah, a hotel marketing strategy and travel technology consulting practice with clients including global hotel brands, travel technology providers, consumer websites, major media groups, travel related service organizations and the U.S. Government. Robert has over 30 years of travel industry experience. Prior to working with Phocuswright, Mr. Cole served as vice president, destination experience for mega-wholesaler Mark Travel; vice president of hotel and car for dynamic packaging pioneer Neat Group; director of hospitality development for Sabre Group; and corporate director of marketing planning for Four Seasons Hotels and Resorts. He holds a B.S. degree from Cornell University's School of Hotel Administration.

Travel Research From Robert Cole

Hotel Revenue Management Publication Package

Hotel Revenue Management Publication Package

Category: Technology Innovation Published: December 2013 Analysts: Robert Cole US $650

Purchase Together and Save! This package combines two hotel revenue management publications:Hotel Revenue Management in 2013 - More Art Than Science? (US$350)Hotel Revenue Management: The Future of Now...

Hotel Revenue Management: The Future of Now Part II

Hotel Revenue Management: The Future of Now Part II

Category: Technology Innovation Published: November 2013 Analysts: Robert Cole US $450

Shifting competitive dynamics, the advent of new devices and channels, and the growing complexity of traveler behavior are rendering traditional hotel pricing strategies ineffective. Unless hoteliers...

Hotel Revenue Management in 2013 - More Art Than Science?

Hotel Revenue Management in 2013 - More Art Than Science?

Category: Technology Innovation Published: November 2013 Analysts: Robert Cole US $350

Hotels are complex, hybrid operations that combine the challenges of real estate development and labor-intensive service delivery. Revenue managers must balance directives that are often in direct...

Spotlight on Hotel Distribution

Spotlight on Hotel Distribution

Category: Technology Innovation Published: September 2012 Analysts: Robert Cole US $450

Hoteliers face major challenges in their quest for the optimal distribution strategy — distribution mix, revenue accounting, product complexity, and cost allocation, just to name a few. This article...

Semantic Technology in Travel: Powering the Next Leap Forward

Semantic Technology in Travel: Powering the Next Leap Forward

Category: Technology Innovation Published: July 2012 Analysts: Robert Cole US $350

Despite the rapid rise of online travel and the influx of new travel services, the travel process remains inefficient and often frustrating for travelers. By increasing providers' understanding of...

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