Ms. Jong joined the Phocuswright team in June 2016. With a B.S. in finance from the University of Illinois at Urbana-Champaign, she started her career in banking but chose to transition to an industry she was passionate about, earning a M.S. in travel and tourism management at NYU. She's since held a series of positions with various travel organizations, including HeBS Digital, Singapore Tourism Board and Travelzoo, bringing extensive hands-on experience in digital marketing and travel to inform Phocuswright's global research. As a yoga enthusiast with a major case of wanderlust, she also serves as a part-time yoga teacher and loves to travel to any destination off the beaten path.
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Online Travel Agencies 2H and Full Year 2016: Everyone’s Wearing Lots of Hats
Category: Market Overview & Sizing Published: May 2017 Analysts: Alice JongFollowing major global consolidation in 2015, the OTA landscape further morphed in 2016, albeit at less unsettling levels. Ctrip acquired Skyscanner, MakeMyTrip and Ibibo Group merged, Webjet sold Zuji,...

U.S. Online Travel Overview Sixteenth Edition
Category: Market Overview & Sizing Published: January 2017 Analysts: Maggie Rauch, Alice Jong, Brandie Wright, Lorraine Sileo US $2,495Economic and geopolitical factors weighed down the U.S. travel industry in 2016. While leisure demand was resilient, weakness in the corporate sector was a significant headwind, and overall the market...

A Market Transformed: Private Accommodation in the U.S.
Category: Consumer Trends Published: January 2017 Analysts: Douglas Quinby, Mark Blutstein, Alice Jong, Bing Liu, Cathy Walsh, Deepak Jain, Maggie Rauch US $1,095Long described as “alternative” lodging, the private accommodation segment is now mainstream. Services such as Airbnb, HomeAway and VRBO have transformed the marketplace; in 2015 nearly one in three...

Online Travel Agencies 1H16: Just the Same as Usual
Category: Market Overview & Sizing Published: October 2016 Analysts: Alice Jong, Douglas QuinbyOnline travel agencies (OTAs) charged forward in 1H16 following 2015’s year of consolidation. Rising online penetration and travel demand continued fueling Asia Pacific’s (APAC) rapid growth, and APAC...

Global Bus Distribution Shifts Gears to Online
Category: Technology Innovation Published: October 2016 Analysts: Alice JongWhile services like Expedia, Kayak and many others provide travelers access to nearly all components of their trips in one location, more often than not, bus travel options are missing from these online...