Ms. Jong joined the Phocuswright team in June 2016. With a B.S. in finance from the University of Illinois at Urbana-Champaign, she started her career in banking but chose to transition to an industry she was passionate about, earning a M.S. in travel and tourism management at NYU. She's since held a series of positions with various travel organizations, including HeBS Digital, Singapore Tourism Board and Travelzoo, bringing extensive hands-on experience in digital marketing and travel to inform Phocuswright's global research. As a yoga enthusiast with a major case of wanderlust, she also serves as a part-time yoga teacher and loves to travel to any destination off the beaten path.
Click here to download Alice's high resolution photo from the Phocuswright media gallery.
(1)/report_Destination-Decision-How-Travelers-Choose-Where-to-Go.jpg "Destination Decision: How Travelers Choose Where to Go")
Destination Decision: How Travelers Choose Where to Go
Category: Destination & Activities Marketing Published: May 2019 Analysts: Alice Jong, Mark Blutstein US $795From perfectly filtered social media posts to heartfelt recollections of friends, visually stunning scenes from movies, and glossy magazine covers, travelers are exposed to an array of inspiration...
(1)/article_Public-Online-Travel-Roundup-Full-Year-2018.jpg "Public Online Travel Roundup, Full Year 2018")
Public Online Travel Roundup, Full Year 2018
Category: Market Overview & Sizing Published: May 2019 Analysts: Alice JongGrowth rates in the world of public online travel once again slowed in 2018, but remained in double-digit territory, rising more than twice as fast as the total global travel market. Collective gross...
(1)/report_Experiences-2019-U-S-Travel-Activities-Market-Opportunity-amp-Consumer-Behavior.jpg "Experiences 2019: U.S. Travel Activities Market Opportunity & Consumer Behavior")
Experiences 2019: U.S. Travel Activities Market Opportunity & Consumer Behavior
Category: Destination & Activities Marketing Published: March 2019 Analysts: Alice Jong, Cathy Walsh US $995Phocuswright’s Experiences 2019:U.S. Market Opportunity and Consumer Behavior tracks the U.S. travel activities sector, examining how U.S. consumers view and engage with activities, and charts the...
U.S. Online Travel Agencies 2018: Market Sizing and Landscape
Category: Market Overview & Sizing Published: December 2018 Analysts: Alice Jong, Cathy Walsh US $1,250Online travel agencies’ share of the U.S. travel market is projected to hold steady in 2018 at 19%, and hotels remain the biggest segment for OTAs. The battle between intermediaries and suppliers for...
U.S. Online Travel Agencies 2018: Key Developments
Category: Market Overview & Sizing Published: December 2018 Analysts: Alice Jong, Cathy WalshExpedia and Booking.com continue to dominate the U.S. online travel agency space, and the two are making deeper inroads into segments outside flights and hotels. The two segment leaders, along with...