Analyst Alice Jong

Alice Jong

Research ManagerAlice Jong

New York, New York United States

Ms. Jong joined the Phocuswright team in June 2016. With a B.S. in finance from the University of Illinois at Urbana-Champaign, she started her career in banking but chose to transition to an industry she was passionate about, earning a M.S. in travel and tourism management at NYU. She's since held a series of positions with various travel organizations, including HeBS Digital, Singapore Tourism Board and Travelzoo, bringing extensive hands-on experience in digital marketing and travel to inform Phocuswright's global research. As a yoga enthusiast with a major case of wanderlust, she also serves as a part-time yoga teacher and loves to travel to any destination off the beaten path.

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Travel Research From Alice Jong

Global Traveler Technology Special Project 2019

Global Traveler Technology Special Project 2019

Category: Technology Innovation Published: October 2019 Analysts: Mark Blutstein, Alice Jong, Coney Dongre, Maggie Rauch

Phocuswright analysts present findings from the 2019 Global Traveler Technology Special Project.

Destination Decision: How Travelers Choose Where to Go

Destination Decision: How Travelers Choose Where to Go

Category: Destination & Activities Marketing Published: May 2019 Analysts: Alice Jong, Mark Blutstein US $795

From perfectly filtered social media posts to heartfelt recollections of friends, visually stunning scenes from movies, and glossy magazine covers, travelers are exposed to an array of inspiration...

Public Online Travel Roundup, Full Year 2018

Public Online Travel Roundup, Full Year 2018

Category: Market Overview & Sizing Published: May 2019 Analysts: Alice Jong

Growth rates in the world of public online travel once again slowed in 2018, but remained in double-digit territory, rising more than twice as fast as the total global travel market. Collective gross...

Experiences 2019: U.S. Travel Activities Market Opportunity & Consumer Behavior

Experiences 2019: U.S. Travel Activities Market Opportunity & Consumer Behavior

Category: Destination & Activities Marketing Published: March 2019 Analysts: Alice Jong, Cathy Walsh US $995

Phocuswright’s Experiences 2019:U.S. Market Opportunity and Consumer Behavior tracks the U.S. travel activities sector, examining how U.S. consumers view and engage with activities, and charts the...

U.S. Online Travel Agencies 2018: Market Sizing and Landscape

U.S. Online Travel Agencies 2018: Market Sizing and Landscape

Category: Market Overview & Sizing Published: December 2018 Analysts: Alice Jong, Cathy Walsh US $1,250

Online travel agencies’ share of the U.S. travel market is projected to hold steady in 2018 at 19%, and hotels remain the biggest segment for OTAs. The battle between intermediaries and suppliers for...

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